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Line Busting Solutions from Epson: What You Should Know

Posted October 18, 2021

What is Line Busting?

Line busting is the elimination of long lines and wait times in a retail environment.

A commonly used retail industry term for rush hour coffee shops, popular restaurants with to-go orders, and busy stores in a holiday season, line busting in this context is referring to the point of sale technology utilized to keep customers happy.

Mobile checkout solutions from our partners at Epson are a major contributor to any retailer’s line busting efforts.

Line Busting Checkout Solutions for Retailers of All Shapes and Sizes

Keep customers happy by getting them in and out, quick. Let’s start with the receipt printing technology behind the counter.

The Epson TM-m30 solution is built for point of sale applications, so you’ll be able to use it with tablets and smartphones alike. This receipt printer looks sleek on any counter, connected to the point of sale system of your choice. Printing 3-inch receipts has never been easier. Keep lines moving and watch as guests and customers return for repeat business. Beyond the countertop, further line busting efforts can be enacted with a little mobility and ingenuity.

The Epson TM-P60 receipt printer also pairs seamlessly with mobile devices in any retail environment. This compact, portable printer is equally lightweight and durable. Employees can comfortably carry the TM-P60 directly to customers in a long line, take their order, and print the receipt on the spot. In addition to printers and snappy POS software, here are a few more considerations to improve wait times.

Freedom of Movement for Employees

A mobile printer is not the only tool at an employees’ disposal for line busting efforts. Being able to move freely in the store environment enables staff to answer customer questions on the spot. Tablets and mobile devices can be used to quickly check inventory or order items for pickup at a later date (or delivery to a home address). The POS software and cloud connectivity, as well as the ability to pair with any device are essential.

Avoid Multiple POS Systems

If you have a checkout process on a tablet, inventory databases on smartphones, and a printer stationed back at the counter, you can see where this makes long lines even more cumbersome. Don’t make customer heads spin. Consider a single secure cloud POS system (Epson has many all-in-one POS solutions).

Is Line Busting for Everyone?

The most important aspect to a successful retail environment is understanding the customer journey. Line busting solutions are easier said than done and may not be the best experience in every environment. Customer satisfaction isn’t solely based on wait times – the entire buying experience should be considered.

To learn more about solutions from Epson, or other line busting efforts (such as in-store kiosks), contact us today.

Deliver an Exciting, New Customer Experience with Datalogic’s Joya X1

Posted July 22, 2016

Datalogic’s Joya X1 self-shopping solution is now available to US customers. Joya is a purpose-built device for shoppers that is tailored to provide the best self-shopping experience.  It offers cutting-edge technology and advanced performance in an ergonomic form factor that is easy to use. Using Joya instead of a smartphone allows shoppers to:

  • Scan coupon barcodes on their smartphone screen
  • Shop faster using optimized barcode technology instead of the smartphone camera
  • Send and receive calls and texts while shopping
  • Conserve phone battery power
  • Prevent phone damage from accidental drops while shopping

For retailers, Joya is a multi-purpose tool that can be used to enhance the shopping experience and increase operational efficiency. Retailers can use Joya to:

  • Implement fast and efficient Queue-busting during peak times
  • Execute retail inventory functions such as:
    • Price checks
    • Stock checks
    • Restocking
    • Markdowns

E-Book: The Move to the Omni-Terminal POS

Posted June 3, 2016

With 90% of retail sales still happening at the store-level, it’s unacceptable for consumers to wait in long check-out lines, or hunt for a associate to ask about product availability. The integration of digital solutions is forcing retailers to transition traditional POS functionality beyond merely checking out customers. The omichannel world continues to change the breadth of retailing, and stores must learn to adapt.

Many retailers are exploring how to implement evolving business concepts as a means to stay relevant in an always-on business environment, they must move beyond traditional point-of-sale (POS) systems toward the next-generation “omni-terminal.”

Learn more about how you can transform the customer experience in this e-book

Honeywell Offers Shielded Illumination with Presentation Scanners

Posted May 4, 2016

Shielded Illumination. What is it? In short, it’s a Honeywell-designed feature that minimizes the light emitted from a scanner preventing operators and customers from getting their eyes zapped by the barcode scanner. It significantly reduces the intense illumination often associated with imaging-based scanners.

Is it important? Yes! It allows retailers to manage their point of sale operations quickly, efficiently, and without any customer complaints.

In the Era of Digital Technology, the Personal Touch Still Makes a Difference

Posted January 4, 2016

The Power of Personalization: Consumers Increasingly Seek Customized Offers

It seems everyone today boasts a public profile on social networks from Facebook and Twitter to LinkedIn. And in the e-commerce space, consumers have become armchair critics, commenting on retailers, products and services via customer reviews. In turn, notions of privacy have been upended in the era of social sharing.

So it’s not surprising that most shoppers (74%), are willing to share some level of personal information with retailers, such as their age, likes, dislikes and purchasing history. As a bargain never goes out of style, those shoppers reluctant to share are swayed most by discount offers to provide their personal information. But they expect personalized product and sales offers in return.

One-size-fits-all retail promotions and blanket sale offers, like a diaper coupon emailed to a woman without children, seem woefully archaic today.

Shoppers prefer receiving personalized offers, for example, before leaving home via email rather than in the store so they can plan ahead. That’s because consumers often research products online, or “webroom,” before heading to the store to make a purchase. By contrast, once consumers are near a store or shopping its aisles, a relevant text offer is preferred, shoppers surveyed said.Retailers now make product recommendations based on shoppers’ purchasing patterns. That’s helped condition consumers to expect offers targeted directly at them.But while consumers increasingly expect retailers to be clued in to their needs with customized offers, they want to determine themselves how they get those offers. Once they’ve set the agenda, they’re open to a variety of marketing tactics.
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Infographic: Hospitality Solutions with Zebra and Barcodes, Inc.

Posted November 12, 2015

Keeping customers satisfied is the primary goal in any hospitality environment. Whether your needs are in providing reliable Wi-Fi, loyalty programs, check-in operations, or tableside payments, putting technology solutions to work will help you serve your customers promptly and more efficiently. Empower your staff with the right technology from Zebra and Barcodes, Inc to improve the total customer experience .

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Zebra’s Customer Self-Service Solutions

Posted June 3, 2015

For today’s highly connected retail shopper, having access to the same range of information they experience online is more and more expected even during the brick and mortar shopping experience. Smartphones may provide simple product lookups and pricing but more store functions can be easily expanded on with the right in-store technology. Just as they find in an online experience, being able to search product data and previous purchase history is another way to further empower customer satisfaction.

Whether it’s pulling up more detailed product information, stock levels and locations, or being able to access a gift registry and coupons/promotional items, customers desire to have access to your retail store both physically and electronically.

Expanding the customer experience really comes down to providing the right tools to your customers. Zebra’s line of Interactive Kiosks and robust Wireless LAN are the perfect additions  to any retail environment to provide customers the ability get product information or find an associate at the exact moment they want one.
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