Line Busting Solutions from Epson: What You Should Know
What is Line Busting?
Line busting is the elimination of long lines and wait times in a retail environment.
A commonly used retail industry term for rush hour coffee shops, popular restaurants with to-go orders, and busy stores in a holiday season, line busting in this context is referring to the point of sale technology utilized to keep customers happy.
Mobile checkout solutions from our partners at Epson are a major contributor to any retailer’s line busting efforts.
Line Busting Checkout Solutions for Retailers of All Shapes and Sizes
Keep customers happy by getting them in and out, quick. Let’s start with the receipt printing technology behind the counter.
The Epson TM-m30 solution is built for point of sale applications, so you’ll be able to use it with tablets and smartphones alike. This receipt printer looks sleek on any counter, connected to the point of sale system of your choice. Printing 3-inch receipts has never been easier. Keep lines moving and watch as guests and customers return for repeat business. Beyond the countertop, further line busting efforts can be enacted with a little mobility and ingenuity.
The Epson TM-P60 receipt printer also pairs seamlessly with mobile devices in any retail environment. This compact, portable printer is equally lightweight and durable. Employees can comfortably carry the TM-P60 directly to customers in a long line, take their order, and print the receipt on the spot. In addition to printers and snappy POS software, here are a few more considerations to improve wait times.
Freedom of Movement for Employees
A mobile printer is not the only tool at an employees’ disposal for line busting efforts. Being able to move freely in the store environment enables staff to answer customer questions on the spot. Tablets and mobile devices can be used to quickly check inventory or order items for pickup at a later date (or delivery to a home address). The POS software and cloud connectivity, as well as the ability to pair with any device are essential.
Avoid Multiple POS Systems
If you have a checkout process on a tablet, inventory databases on smartphones, and a printer stationed back at the counter, you can see where this makes long lines even more cumbersome. Don’t make customer heads spin. Consider a single secure cloud POS system (Epson has many all-in-one POS solutions).
Is Line Busting for Everyone?
The most important aspect to a successful retail environment is understanding the customer journey. Line busting solutions are easier said than done and may not be the best experience in every environment. Customer satisfaction isn’t solely based on wait times – the entire buying experience should be considered.
To learn more about solutions from Epson, or other line busting efforts (such as in-store kiosks), contact us today.
