Challenge

Royal Caribbean International is known for driving innovation at sea and has continuously redefined cruise vacationing since its launch in 1969. Each successive class of ships is an architectural marvel and pushes the envelope of what is possible on a cruise ship. Onboard, the global cruise line has debuted countless industry “firsts” – such as rock climbing, ice skating and surfing at sea – to capture the imagination of families and adventurous vacationers alike. Throughout, guests sail on exciting itineraries to some of the world’s most popular destinations and enjoy Royal Caribbean’s friendly and engaging service.

While delivering innovative entertainment onboard their luxury cruise ships, they required their various restaurants, shops, and bars to process point of sale payments for their customers looking to indulge in food, entertainment, and shopping. They wanted to deliver a quick, seamless and positive point of sale experience for their customers.

Analysis

Royal Caribbean sought a point of sale hardware system that would meet their customer experience demands and be compatible with their point of sale software solution. They sought a bundle that included receipt printers, touchscreens, and barcode scanners for their various restaurants, shops and entertainment facilities. Additionally, they wanted a kitchen receipt printer to meet the demanding requirements of a busy restaurant without sacrificing performance.

Solution

To provide an appropriate solution, Barcodes, Inc. worked closely with Royal Caribbean to test the compatibility between the hardware and software. Barcodes selected the Epson TM-T88V, an industry-leading point of sale receipt printer that offers fast printing, best-in-class reliability, and ease-of-use features. The TM-T88V is also ENERGY STAR qualified and offers print options that reduce paper usage up to 30 percent. Combined with the ELO 1523L touchscreen monitor and Zebra DS4308 barcode scanner, it was the ideal point of sale hardware bundle that Royal Caribbean required to run their point of sale operations effectively.

For the restaurant setting, Barcodes recommended the Epson TM-U220B, a high-speed throughput kitchen receipt printer that allowed customer receipts and kitchen orders to print faster than any other device. The TM- U220B comes equipped with an auto-cutter, which slices a clean edge, leaving a small portion of the receipt uncut so that they are still barely attached – ideal for printing duplicate receipts such as credit card receipts or gift receipts. 

Results

The point of sale system that was delivered by Barcodes was easily deployed to the 40+ cruise ships and easily adopted by the employees aboard each of these ships.

Since purchasing the point of sale systems from Barcodes, Inc., Royal Caribbean has seen an uptick in productivity, quicker turnaround times on sales and kitchen orders, and a decrease in wait times for customers in line.

Royal Caribbean now has the peace of mind that every point of sale experience is first-class and can keep the line moving in order to increase revenue streams while keeping their customers happy.

For all of your point of sale needs, contact Barcodes, Inc. at 1-800-351-9962.

The DS4308 does it all – 1D or 2D, electronic or printed on paper labels or plastic cards, even if the barcode is dirty, scratched or poorly printed. With PRZM Intelligent Imaging inside, your workers can capture barcodes as fast as they can pull the scan trigger. And that means no more Point-of-Sale exceptions that can turn into longer lines, longer wait times and lost sales. The DS4308 is a new class of scanner to meet the needs of modern barcode applications.

When choosing the right 2D imager you ultimately need a device that meets the demands of your specific application while being easy to use out of the box.

Historically, the DS4208 was one of the most popular imagers from Motorola/Zebra which has been discontinued and replaced with the even more capable Symbol DS4308. The chart below is a quick comparison of the new features and capabilities found in the newer DS4308.

If you’re looking for a new 2D imager, the DS4308 is a scanner that will easily improve the efficiency and speed of any scanning application.

	DS4208	DS4308
Market Positioning	Introductory: 1D/2D Imager for paper/ mobile bar codes	2nd Generation: 1D/2D Imager with PRZM technology which enhances decode performance and snappiness, dramatically improving the user experience
Market Advantage	Good all around 1D/2D bar code scanner for most applications DS4208-SR working range out to 15.2”/38.6cm on 100% UPC (SR) DS4308-HD working range out to 7.6”/19.3cm • Sensor Resolution 752 x 480 Beep and LED feedback on good decode IP43	Reads virtually any bar code in any condition; optimized for poor quality barcodes DS4308-SR has the largest “sweet spot” in its class with a working range out to 28”/71.1cm on 100% UPC (DS4308-SR) eliminating the need to purchase both standard and extended range scanners DS4308-HD working range out to 16.5 inches (41.9 cm) eliminating the need to purchase both standard and high density scanners 1 Megapixel Sensor Resolution (1280 x 800) Ability to Enable All Code Types USB Buffering of Output Data Beep, LED and optional Illumination feedback on good decode Megapixel engine supports image capture, signature capture and OCR Auto host detect cables Support for over 90 keyboards Integrated Presentation Stand (P) option Checkpoint EAS option IP42
DEFAULT SETTINGS
Quick Keypad Emulation	Disabled	Enabled
Unique Barcode Reporting in Continuous Barcode Mode	Disabled	Enabled
Emulate Numeric Keypad	Disabled	Enabled
Length for Code 39	2 to 55	1 to 55
Code 93	Disabled	Enabled
Length for Code 93	4 to 55	1 to 55
Interleaved 2 of 5 (ITF)	Disabled	Enabled
Lengths for I 2 of 5	Fixed Length = 14	6 to 55
Length for D 2 of 5	Fixed Length = 12	Any Length (1 to 55)
Codabar	Disabled	Enabled
Lengths for Codabar	5 to 55	4 to 55
Matrix 2 of 5 Lengths	Fixed Length = 14	4 to 55
GS1 DataBar Limited	Disabled	Enabled
USB Fast HID	Disabled	Enabled
USB Polling Interval	8ms	3ms
Different Symbol Time-out	200ms	100ms

Motorola’s new lightweight Symbol DS4308 2D imagers provide the ergonomics, flexibility and advanced performance necessary to comfortably scan bar codes nearer and farther than any other scanner in its class. The DS4308 leverages Motorola’s most advanced imaging engine to quickly capture virtually any bar code – whether it is a high-density bar code on merchandise, displayed on the screen of a mobile phone, or printed on paper and damaged, scratched or dirty. Green and red light indicators can also be mixed and matched with audio to provide scanning feedback in any environment whether it is a noisy manufacturing production line or a quiet hospital room.

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