Challenge

Royal Caribbean International is known for driving innovation at sea and has continuously redefined cruise vacationing since its launch in 1969. Each successive class of ships is an architectural marvel and pushes the envelope of what is possible on a cruise ship. Onboard, the global cruise line has debuted countless industry “firsts” – such as rock climbing, ice skating and surfing at sea – to capture the imagination of families and adventurous vacationers alike. Throughout, guests sail on exciting itineraries to some of the world’s most popular destinations and enjoy Royal Caribbean’s friendly and engaging service.

While delivering innovative entertainment onboard their luxury cruise ships, they required their various restaurants, shops, and bars to process point of sale payments for their customers looking to indulge in food, entertainment, and shopping. They wanted to deliver a quick, seamless and positive point of sale experience for their customers.

Analysis

Royal Caribbean sought a point of sale hardware system that would meet their customer experience demands and be compatible with their point of sale software solution. They sought a bundle that included receipt printers, touchscreens, and barcode scanners for their various restaurants, shops and entertainment facilities. Additionally, they wanted a kitchen receipt printer to meet the demanding requirements of a busy restaurant without sacrificing performance.

Solution

To provide an appropriate solution, Barcodes, Inc. worked closely with Royal Caribbean to test the compatibility between the hardware and software. Barcodes selected the Epson TM-T88V, an industry-leading point of sale receipt printer that offers fast printing, best-in-class reliability, and ease-of-use features. The TM-T88V is also ENERGY STAR qualified and offers print options that reduce paper usage up to 30 percent. Combined with the ELO 1523L touchscreen monitor and Zebra DS4308 barcode scanner, it was the ideal point of sale hardware bundle that Royal Caribbean required to run their point of sale operations effectively.

For the restaurant setting, Barcodes recommended the Epson TM-U220B, a high-speed throughput kitchen receipt printer that allowed customer receipts and kitchen orders to print faster than any other device. The TM- U220B comes equipped with an auto-cutter, which slices a clean edge, leaving a small portion of the receipt uncut so that they are still barely attached – ideal for printing duplicate receipts such as credit card receipts or gift receipts. 

Results

The point of sale system that was delivered by Barcodes was easily deployed to the 40+ cruise ships and easily adopted by the employees aboard each of these ships.

Since purchasing the point of sale systems from Barcodes, Inc., Royal Caribbean has seen an uptick in productivity, quicker turnaround times on sales and kitchen orders, and a decrease in wait times for customers in line.

Royal Caribbean now has the peace of mind that every point of sale experience is first-class and can keep the line moving in order to increase revenue streams while keeping their customers happy.

For all of your point of sale needs, contact Barcodes, Inc. at 1-800-351-9962.

Four Lakes Alpine Snowsports is a recreational facility that specializes in offering skiing and snowboarding to riders of all levels. They were looking for a point of sale solution that was capable of handling credit card sales receipts and gift cards. Additionally, they wanted the capability to print and scan lift tickets for customers to carry and for employees to scan at the point of sale and various lift locations. Finally, Four Lakes saw a value in being able to offer gift cards to their customer base since snow sport facilities were scarce in and around the Chicago-land area.

Barcodes, Inc. put together a 1) Point of Sale, 2) Scan and Print, and 3) Gift Card solution for Four Lakes Alpine Snowsports. Barcodes recommended the AirTrack S1 barcode scanner, MMF Heritage 240 cash drawer, and Epson TM-T88V receipt printer for the point of sale application. The S1 and TM-T88V are ideal general purpose devices that are built to last, while the Heritage 240 is a unitized steel cash drawer that is an ideal solution for non-cash transactions. Barcodes recommended the AirTrack S1 barcode scanner and CognitiveTPG DLXi barcode printer for Four Lakes’s scan and print application. The DLXi is a reliable barcode printer with a metal frame that is designed to operate in challenging environments, while the S1 is capable of reading 1D barcode labels. Since implementing these solutions, Four Lakes Alpine Snowsports has become more efficient and uncovered a way to increase their revenue stream.

To learn more about the solutions that Barcodes, Inc. has to offer, contact one of our representatives.

Epson has announced that its TM-T88V printer has been recognized in the Japanese 2012 Good Design Awards. The Epson receipt printer was commended for their contributions to lifestyle enriching design.

This compact receipt printer contains built-in POS terminal functions, and can be easily incorporated into small POS systems. This product, which was created with an eye to retailers using a cloud-based system, allows web printing and direct control of touch panels, barcode scanners, etc.

Judges’ comments: Displays and barcode scanners are important elements of POS systems in addition to the terminals and the printers. It’s essential for such products to be easy to use from the standpoint of both the retailer and the systems integrator, and must fit into retail environments of all types. We highly evaluate the way in which this product fulfills such requirements with a utilitarian, universal shape that efficiently combines two blocks into a single unit. Despite the difficulty in dealing with the two-block resin components, the product achieves a high level of design that includes attention to detail and a feeling of high precision.

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