Grocery Shoppers Are Expecting Three Things. Are You Delivering Them?
Price, convenience, and speed are key trademarks when it comes to current customer expectations. However, positive customer experiences have also become a driving factor in securing customer loyalty and profitability. Studies show that shoppers can spend up to 140%1 more after engaging in a positive shopping experience. On the flipside, negative experiences are more likely to be shared between current and prospective shoppers, impacting brand identity and decreasing sales. While expectations can vary from brand to brand, today’s customers generally anticipate…
- Omnichannel options – Online shopping is most certainly here to stay. It is expected that as much as 70%2 of shoppers in the US will be purchasing groceries online since it serves as both a convenient and safe way to shop.
- Contactless pickup – Similar to online shopping, BOPIS and curbside pickup have also grown in popularity due to their convenience and safety.
- Personalized experiences – Studies show that 43%3 of customers expect some sort of personalized service from stores in response to their loyalty.
What would seamless hassle-free grocery shopping look like?
To surpass these three common expectations, Barcodes, Inc. recommends targeting the following areas within the supply chain.
- Faster shelf replenishment – Simply put, if products aren’t visible on shelves, customers can’t buy them. That’s why quick cycle counting and fast replenishment are crucial to avoid out-of-stocks. Mobile technologies such as Zebra’s touch computers and hands-free scanners can enable real-time inventory updates as associates scan products immediately during stock counts.
- Intelligent point-of-sale – The longer customers wait in line, the less likely they are to return. Faster data capture through devices like Zebra’s enterprise scanners and MP7000 scanner can help accelerate checkout while empowering self-checkout lanes and loyalty scanning.
- Quicker order picking – As associates adapt to accommodate BOPIS transactions, they must move faster and more efficiently to assemble orders within stipulated time frames. Real-time inventory locationing can help reduce pick paths, accelerating order assembly.
Download our solutions brief for more areas of optimization.
While these are optimum areas to start enhancing the grocery storefronts, there are many other ways to deliver seamless shopping experiences. Leverage Barcodes, Inc.’s expertise in developing a smoother shopping experience, equipped with user-friendly technologies that put the customer experience first. Contact us today for a free consultation.
1 The true value of customer experiences. Deloitte. 2018.
2 Djordjevic, Milos. 20 Incredible Online Grocery Shopping Statistics for 2021. Save My Cent. Feb 6, 2021
3 Wollan, Robert et. al. Put Your Trust in Hyper-Relevance. Accenture Strategy. 2017.
Does your grocery store need secondary barcode scanner for faster, more efficient checkouts?
Grocery stores have been hard hit by the coronavirus pandemic, quickly updating store policies to keep customers and employees safe. One way to follow social distancing guidelines and quickly scan a full cart is with a secondary barcode scanner for added flexibility.
How Can Secondary Barcode Scanners Help Your Cashiers?
In addition to the scanner at the checkout, a handheld scanner has many uses for grocery store clerks – it lets you easily scan large items left in the cart, or scan heavy items without picking them up, and easily scans a customer’s store card or a coupon displayed on their phone.
Right now, they also allow the store to minimize contact. A secondary scanner can scan store apps, coupons and store cards without physically touching the items.
Shop Honeywell Grocery & Retail Solutions at Barcodes, Inc.
Honeywell’s Xenon Extreme Performance barcode scanners are a powerful tool for busy grocery and other retail stores. The Xenon XP 1952g wireless scanner is a popular option with several key features for retail:
- Easily reads barcodes, even on damaged packaging or poor-quality printing
- Optimized for scanning printed barcodes and codes on smartphones
- Can perform 450 scans off a single 60-second charge or 50,000 scans with a full charge
If you want a scanner customers can use to scan membership cards or coupons themselves to minimize contact even more, consider the Honeywell Vuquest 3320g scanner instead:
- Universal mounting option for fixed wall-mount scanning
- Scans 1D and 2D barcodes & screens like smartphones
- Laser-free aiming removes the risk of eye injury to customers
Contact Barcodes, Inc. today to discuss your grocery business needs and discover how Barcodes, Inc. and Honeywell can help.
Staying Safe with Click and Collect Grocery Shopping
Social distancing guidelines are helping to stop the spread of COVID-19. Yet they present a new challenge for retail stores – especially grocery stores hit hard by changes in demand and shopping habits. Click and collect solutions have been slowly growing in the retail industry and allow customers to order online and pickup their items curbside with no contact for safety.
Honeywell’s wide range of retail products includes mobile computers, barcode printers, scanners, and more can help your store continue to serve customers in these quickly changing times.
What is Click and Collect Shopping?
Grocery stores have been slowly transitioning to online shopping; according to Nielsen, 4% of grocery sales were online in 2019. But recent data has shown how much demand there is to order groceries online and pick them up.
Click and collect shopping uses an online portal where customers place their grocery orders and select a pickup time. Employees can then go pick the orders and pack them, and then load them into customer’s cars at the pickup location.
This shopping style is convenient for the customers who can order at their leisure and helps maintain social distancing by reducing crowds in stores.
What You Need for Click and Collect Shopping
Some grocery store chains have their own version of click and collect shopping, managed through the store directly. There are also third-party services that customers can use, which are also growing in popularity right now.
Honeywell’s wide range of retail solutions can help your store set up or expand a click and collect grocery shopping option.
Mobile handheld computers like the Honeywell CT40 Mobile Computer, with a built-in Mobility Edge platform, make it easy to pull up the order list and pick items. Built-in scanning technology helps the employee know they picked the right item and can feed back into your inventory reports.
Mobile printers like the Honeywell RP4e can create a printed ticket and receipt for your employees and the customers.
Other items you may want include headsets and mobile POS payment terminals.
Contact Barcodes, Inc. today to discuss your grocery business needs and how Barcodes, Inc. and Honeywell can help.
How to Meet the Demands of Today’s Consumers?
Thriving in the era of digital commerce, how can grocers win over today’s shoppers? Shoppers have limitless choice and price transparency online through e-commerce sites. To meet the heightened demands retailers must now offer a better in -store experience. Read the infographic below to see how grocers are winning today’s shopper’s hearts, minds, and wallets.
