Medsen Apotheken owns a chain of 42 pharmacies in the Netherlands with over 550 employees.  The company’s philosophy is to always put the customers’ health first.  This means that pharmacists should be dedicating as much time as needed to each customer.  Medsen Apotheken relies on innovation and implements technology to fulfill this goal.

The Challenge

One of the issues that pharmacies face is prescription delivery times.  Anyone who goes to a pharmacy is familiar with the problem: the medication hasn’t arrived, or isn’t ready when the customer comes to collect it.  “We regularly had to send customers home empty-handed, because their orders had not been delivered,” explains pharmacist Huong Bom.  “Customers would call us in advance to ask about the status of their prescription to make sure their trip would be worthwhile,” continued Bom’s colleague, Thi Tran.  Both pharmacists work at Groot Driene pharmacy in Hengelo, a medium-sized pharmacy.  With the goal of better informing its customers and increasing customer satisfaction, Medsen Apotheken turned to technology to resolve this issue.  They collaborated with Datalogic Business Partner Viridis Nederland in Naarden.

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