Faster Retail Checkout with Modern In-Counter Barcode Scanners
Long checkout lines, repeated scans, and outdated technology can cost retailers sales, frustrate customers, and put added pressure on associates. Meanwhile, evolving barcode standards and loss-prevention requirements demand more from point-of-sale equipment.
An in-counter barcode scanner installs within the checkout counter, allowing associates to move merchandise across a scanning window while keeping the workspace open. Choosing the right solution starts with understanding your checkout workflow, available space, and integration requirements.
How does an in-counter barcode scanner improve checkout?
In-counter scanners support hands-free scanning without a separate scanner occupying space above the counter. Associates can slide merchandise across the scanning surface, helping maintain a consistent checkout rhythm.
Modern digital imaging also addresses common interruptions: damaged labels, poorly printed barcodes, and digital coupons displayed on smartphones.
Let’s review common retail checkout challenges, and how a future-ready solution like the Datalogic Magellan 3700Hsi series solves challenges for today and tomorrow.
| Checkout challenge | Capability to evaluate | Operational benefit |
| Repeated scanning attempts | Motion tolerance and difficult-label decoding | Fewer interruptions |
| Limited counter space | Horizontal, in-counter installation | More open workspace |
| Mobile coupons and loyalty codes | Screen-reading performance | Smoother customer interactions |
| Changing product barcodes | 1D and 2D decoding | Greater flexibility |
| Inconsistent store configurations | Remote diagnostics and configuration | Easier fleet support |
How does the Datalogic Magellan 3700HSi support faster checkout?
The Datalogic Magellan 3700HSi combines high-speed digital imaging with a horizontal, in-counter design to help associates maintain a steady checkout rhythm. Its performance capabilities address common interruptions, from fast-moving merchandise to difficult labels and mobile coupons.
| Performance capability | Specification | Checkout benefit |
| High-speed scanning | Up to 52 items per minute for 1D barcodes and 50 for 2D barcodes | Supports rapid item scanning during busy periods |
| Improved motion tolerance | 15% more good reads on 1D codes and 50% more on 2D codes compared with the M3410 | Helps associates scan moving merchandise with fewer repeat attempts |
| Challenging-label reading | Reported 40% improvement in good reads on damaged, faded, or poorly printed barcodes* | Reduces interruptions caused by difficult packaging and labels |
| Mobile barcode scanning | Reads barcodes displayed on smartphones | Supports loyalty programs, digital coupons, and barcode-based payments in compatible POS applications |
| Adaptive illumination | Adjusts illumination to support user comfort | Supports comfortable operation during repeated scanning |
Which Magellan 3700HSi capabilities fit your retail workflows?
Beyond barcode reading, the series offers capabilities for merchandise visibility, customer interactions, and device management.
| Capability | Retail Value |
| UHF RFID read/write | Connect tagged merchandise with checkout and returns |
| Color image capture and OCR | Reduce manual entry in supported document workflows |
| 1 MP color video | Support item recognition and checkout monitoring |
| Compatible EAS integration | Coordinate scanning with security workflows |
| Remote management | Simplify diagnostics, updates, and configuration |
Prepare for the Next Generation of Barcodes
The 3700HSi series supports 1D and 2D barcodes, GS1 Digital Link, Digimarc digital watermarks, composite codes, and OCR, helping retailers adapt as identification standards and workflows evolve.
With compatible software, GS1 Digital Link can support expiration-date management, recall checks, and personalized promotions. Digimarc provides another product-identification option, while OCR extracts text from supported documents and cards.
Strengthen Loss Prevention and Inventory Accuracy with RFID
RFID-equipped 3700HSi configurations support UHF tag reading and writing at ranges up to 20 cm, adding merchandise visibility at checkout. Compatible workflows can help retailers:
- Track tagged merchandise through purchases and returns.
- Update inventory records with item-level data.
- Combine barcode and RFID identification to support loss prevention.
Integration with compatible Checkpoint Systems and Tyco Sensormatic EAS systems connects scanning with security workflows, including supported deactivation or acknowledgment functions. Capabilities depend on the selected configuration and integration.
Streamline ID Verification, Loyalty, and Security
Video-capable 3700HSi configurations include a 1 MP color camera for checkout monitoring and software-based item recognition. External AI applications can extend loss-prevention and analytics capabilities.
Supported on-glass color image capture and OCR workflows help digitize identification documents and loyalty cards, reducing manual entry and simplifying enrollment. ID capture can also support age-verification procedures when paired with appropriate software; image capture alone does not verify identity or age.
Simplify Management Across Stores
Remote diagnostics, software updates, and configuration help IT teams maintain consistent scanner settings across locations while reducing on-site intervention.
Integration options include Windows, Linux, and Android environments; OPOS, JavaPOS, and Android SDK development tools; and Datalogic Aladdin configuration software. Selected models offer USB-C power delivery and a powered auxiliary USB port for compatible peripherals. Confirm interface, power, and software requirements for your POS environment.
Support Sustainability and Efficient Operation
The 3700HSi combines approximately 1.2 W nominal scanner power consumption, 85% TÜV-certified recycled plastics, and recyclable packaging. Accessories and enabled functions affect total power requirements.
Solid-state electronics support reliable operation without motor noise, while configurable scan feedback accommodates the checkout environment.
What else should retailers know? Frequently asked questions
Can the Magellan 3700HSi read smartphone barcodes?
Yes. It supports barcode reading from mobile screens for applications such as digital coupons and loyalty programs.
Does every Magellan 3700HSi include RFID and video?
No. Capabilities vary by configuration. Confirm the exact part number and required options before ordering.
Does 2D scanning automatically enable expiration-date checks?
No. The POS application must interpret the encoded information and apply the appropriate business rules.
Can its camera detect ticket switching by itself?
Detection requires compatible external software and a configured loss-prevention workflow.
Can it support self-checkout?
The series supports self-checkout applications, subject to kiosk design, mounting, software, and integration requirements.
Get Ahead of Retail’s Next Checkout Evolution
Retailers need technology that solves today’s challenges while preparing for tomorrow’s demands. The Datalogic Magellan 3700HSi series combines high-speed 1D and 2D barcode scanning, RFID functionality, color image capture, security integration, and remote management in a compact, thoughtfully designed platform.
Contact Barcodes, Inc. to discuss your retail scanning requirements and identify the right solution for your environment.
