Item Intelligence & The Shopper’s Journey
For brick and mortar retailers to stay competitive in today’s ever-changing retail landscape, they must begin to use powerful in-store technologies that enable the management of store inventory assets, the creation of engaging digital customer experiences, and the collection of valuable data.
Engaging customer experiences can be implemented at all steps of the buying journey. While the traditional shopper’s journey has followed a path of go, search, learn, try, buy and get, the shift to omni-channel retailing and the rise of mobile device shopping has allowed each shopper’s journey to become unique and personal. Because of this, retailers must now integrate digital experiences into physical locations, keeping customers engaged while shopping in store and enabling the collection of data, much like the data collected when customers visit an eCommerce website. To do this, retailers must introduce Item Intelligence into their business strategy.
High Performance RFID Unlocks Your Business Productivity and Profit
To compete effectively in today’s business environment, you need to be more responsive, more nimble and more efficient. To protect ever-thinner profit margins, you need more data, more accurate intelligence and more streamlined processes in less time using less money. Your supply chain is more global and complex, so you need more real-time, error-free inventory and tracking processes to maintain accountability and productivity.
Enterprises from retail to healthcare/pharmaceuticals are turning to automated RFID systems to gather the business-critical asset and tracking data they need to improve processes, productivity, and profitability. As the need grows for faster, more reliable data collection in hectic business environments, so does the demand for higher performance RFID hardware. Motorola is meeting that demand with a new standard in business-class RFID performance – the Motorola FX7500 Fixed RFID Reader.
RFID Provides Significant Savings and Accuracy for Hospitals
Hospital administrators are finding that inexpensive and unobtrusive radio frequency identification tags are saving thousands of dollars while increasing quality of care and patient satisfaction.
At the brand-new, 58-bed Texas Health Harris Methodist Hospital Alliance in Fort Worth, everything that moves is being tagged, including high-value assets, wristbands on patients and the badges of all staff members.
Over the last year, RFID has saved the Texas Health Alliance $65,000 per month just in rental fees, said Kathi Cox, a project coordinator at the hospital’s parent company Texas Health Resources.
