For brick and mortar retailers to stay competitive in today’s ever-changing retail landscape, they must begin to use powerful in-store technologies that enable the management of store inventory assets, the creation of engaging digital customer experiences, and the collection of valuable data.

Engaging customer experiences can be implemented at all steps of the buying journey. While the traditional shopper’s journey has followed a path of go, search, learn, try, buy and get, the shift to omni-channel retailing and the rise of mobile device shopping has allowed each shopper’s journey to become unique and personal. Because of this, retailers must now integrate digital experiences into physical locations, keeping customers engaged while shopping in store and enabling the collection of data, much like the data collected when customers visit an eCommerce website. To do this, retailers must introduce Item Intelligence into their business strategy.

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