With the ever growing use of 2D barcodes in couponing and mobile advertising, more and more retailers are finding a need to embrace 2D Imagers in their checkout process. Being able to easily read barcodes from a smartphone screen or capture customer data from a driver’s license can greatly improve the customer experience and help generate repeat business.

Beyond retail applications, many government regulations and supplier mandates are requiring the use of 2D barcodes due to their ability to store more data. Enterprises are also looking to leverage emerging trends that require area-imaging technology, today or in the near future, without the need to purchase additional scanning hardware, or settle for reduced scanning performance.

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