New RFID printing/encoding technology responds to market demand for a rugged high performance printer that reduces media costs, creates efficiencies

Zebra announced its first high performance RFID printer/encoder designed to address the growing RFID market for high-volume item-level tagging. The R110Xi4 streamlines business improvement and supply-chain management applications such as item-level tracking, asset tracking, inventory management and more across retail, manufacturing, healthcare and distribution channels.

“Zebra is responding to an overall RFID market shift from compliance-based tracking to more item-level tracking with the high performance RXi4,” said Carolyn Ricci, product manager, Zebra Technologies. “The RXi4’s new RFID printer/encoder brings innovation, functionality, and cost benefits to an industry that hasn’t seen technology like this rise up to meet the demand head on — making it a smart investment for organizations with high-volume, mission critical or specialty labeling applications.”

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