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Digimarc: The Future of Retail Barcoding

Posted January 13, 2017

what-you-see-vs-scannerThere’s a lot of buzz going around about the new Digimarc barcode that will change retail barcoding as we know it. So what exactly is so different about the Digimarc code?

The Digimarc code is based on imperceptible patterns that can be applied to marketing materials, including packaging, displays, ads in magazines, circulars, radio and television. This essentially makes the code invisible to everyone except digimarc enabled scanners and mobile devices. The code still contains the same type of data like a traditional UPC/EAN barcode but since it is imperceptibly repeated multiple times over an entire product package it’s faster, more reliable, more versatile, and more secure than traditional UPC/EAN symbols and occupies zero space on the package.

With the Digimarc barcode, checkout clerks, as well as shoppers using self-checkout, can easily and quickly scan items without having to hunt for the barcode. Plus, packaging carrying Digimarc Barcodes can connect mobile-enabled shoppers with additional product information, special offers, recommendations, reviews, social networks, and more with a simple scan. The benefits also extend to shoppers using self-checkout, providing a faster, more enjoyable, and efficient experience.

The face of barcoding is constantly evolving and Barcodes Inc will always be your reliable partner. For more information about Digimarc codes and how to implement them in your business, contact one of Auto-ID specialists.