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What You Need in a Mobile Business

Posted January 5, 2018

Food-truckPop-up retail and mobile food trucks isn’t new. It is a secret weapon that small business owners use to get their product out into the world and into the hands of their customers. In the pop up world, business owners will find a venue like a coffee shop, store, craft fair, or farmer’s market, then set up a retail or food shop for a limited of time: anything from one day to a few weeks.

This is an opportunity for VARs to serve a growing trend, particularly because of the mobility and connectivity to customers are key for business owners running pop up shops.

What’s the point in pop-up?

Mobile locations are more flexible for entrepreneurs looking to grow a brand and gain funding without risking everything on their venture.

  • It’s authentic. Business owners are standing behind the customers, answering questions, building credibility, and connecting with the customer.
  • It’s special. The pop-up won’t be there forever, the perfect time for an impulse purchase.
  • It’s affordable. Your expenses are low, so you can just focus on the price points.
  • It’s mobile. Businesses travel to their customers, which is a great way to test the viability of a new business or a way to expand an existing business in a new location.

Solutions for a Pop- Up:

Pop-Up shops are becoming an accessible venture for many owners to expand on their current businesses without needing to fully commit to purchasing a location. Popular restaurants can simply park their food truck near a sporting event or music festival and capitalize on an event even if their actual location is far away.

Check out the solutions we have available for a pop-up. Feel free to contact one of our dedicated account managers if you have any questions to pick out the tools you will need in your mobile business.