Whether a business leapt at the opportunity to become one of the first suppliers with RFID tagged products or now finds itself currently being mandated to employ the technology, the implementation costs and the potential rewards are the same.

To maximize the benefits of RFID, it is critical to view its capability to drive business process improvement, increase supply chain efficiency and ultimately improve bottom line results. From this perspective, the up front capital costs for hardware, engineering consulting costs, opportunity costs, ongoing cost of tags and, in a manual environment, labor associated with the RFID tagging of products are deemed a necessary investment.

Rather than merely RFID tagging products to satisfy the requirements of their largest customers, companies can move from seeing RFID deployment as just the cost of doing business to an opportunity to enhance productivity and profitability. Understanding the impact of data collection and tracking as well as data integration is essential to RFID optimization.

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Overview
The Smart Market business group, headquartered in Spain, manufactures markets and distributes a wide range of household products. The Smart Market SLU division handles Icelands, Leopard, and Alligator brands, while Appletree SLU manages Avocado and Butaka. The group’s philosophy is to always meet the needs of its customers with quality products and services in order to create and maintain long-term relationships.

The Challenge
Keeping in line with its philosophy, Smart Market was looking for a way to optimize its logistics processes, which were currently handled by various warehouses spread across the country. To ensure faster and better service, the company decided to move all its stock to a single 18,000 sq meter warehouse. But before making this major change, Smart Market wanted to make sure it could get the most reliable automated solution available to manage this enormous warehouse.

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