Traditional laser scanners read linear bar codes at the point-of-sale—a technology that greatly simplified checkout. But today’s highly developed area-imaging scanners enable greater capability and flexibility, putting far more productivity into the hands of retail employees and allowing for revenue-generating mobile marketing initiatives.

With these advantages, it’s no wonder VDC’s 2013 Report forecasts area-imaging scanners sales to grow at a rate of 13.4% for the next three years, compared to the expected 7.3% decline for laser-based scanners over the time period. Imaging technology is firmly established as a cost-effective, durable, technologically capable alternative to laser-based systems. Plus, imagers are capable of supporting retailer’s mobile marketing programs, capturing mobile coupons right off customers’ smartphone screens or automatically collecting their information from ID cards for loyalty program auto-enrollment. Continue reading »