Barcoding News

Natural ‘barcodes’ of information, built into human faces for recognition of other people, may also help improve face recognition software, according to a study.

Faces convey a vast range of information about people, including their gender, age and mood. For humans, the ability to locate a face is important as this is where we pick up many of our cues for social interactions.

While recognising a person’s face is a complex process, the first steps to processing visual information in the brain are thought to be more basic and to rely on the orientation of features such as lines.

By manipulating images of celebrities like Chris Martin and George Clooney, Steven Dakin from University College London (UCL) and Roger Watt, professor, University of Stirling, showed that nearly all the information we need to recognise faces is contained in horizontal lines, such as the line of the eyebrows, the eyes and the lips.

Further analysis revealed that these features could be simplified into black and white lines of information- in other words, barcodes.

Dakin believes the research may have implications for improving face recognition software, for example, for use at an airport where police may need to locate a suspect in a crowd on CCTV cameras.

The ability of such software to recognise individuals has improved vastly, but is still poor at the first step: locating faces in complex scenes.

“Exposed skin on our forehead and cheeks tends to be shiny whilst our eyebrows and lips and the shadows cast in the eye sockets and under the nose tend to be darker,” said Dakin, an opthalmalogist. “The resulting horizontal stripes of information are reminiscent of a supermarket barcode.”

Supermarket barcodes were developed as an efficient way of providing information: straight, one-dimensional lines are far easier to process than two-dimensional characters such as numbers.

In a similar way, our faces may have evolved to allow us to convey effectively the information needed to recognise them, said an UCL release.

 

Toronto-based Reasonpartners.org has integrated photo-enabled barcode technology into its wildlife protection OOH campaign. The eye-catching billboards featuring wild animals marooned in city settings were launched two weeks ago around Toronto.

One of the billboards in the campaign features Microsoft’s Tag High Capacity Colour Barcode (HCCB) technology, which gives smartphone users direct access to the organization’s website by snapping a picture of the barcode on the billboard, which is located at Eglinton Avenue and Markham Road in Toronto.

Reasonpartners.org is a philanthropic enterprise of Toronto agency Holmes & Lee that helps nonprofits raise money in a cost-effective manner, so more funds go directly to the causes. The general website links users to six different charities and non-profits pertaining to wildlife, giving a platform for concerned individuals to start informing themselves on the issue.

“We aggregate for different charities that happen to operate in the same space, in this case it is wildlife protection,” Peter Holmes, president of Holmes & Lee, tells MiC.

We have heard that a new type of barcode is being introduced. When is this happening and what do we need to do to prepare for it?

A: Global standards organisation GS1 has been working on the introduction of its DataBar (which is about half the size of a normal barcode) for several years. The DataBar will exist alongside present barcodes, rather than being a replacement for them.

The new barcode standard was due to become an open global standard in 2010 – meaning that all retailers would have needed equipment that was capable of scanning them by then. However, GS1 has revised this date to 2014 to give retailers more time to adopt appropriate scanning technology.

GS1 UK solutions manager Tim Brown says: “Scanners supplied from 2000 onwards generally can scan the DataBar.” So most major UK retailers will already have scanners at their tills that are compliant with the standard. However, he says retailers should still check, as their systems might require an upgrade or need the functionality turned on.

However, UK retailers are already investigating how they can best use the DataBar because it carries more information than a traditional barcode. Information on batch or serial numbers, expiry dates and price can be encoded in a DataBar.

Retailers that choose to adopt the new barcode earlier than 2014 can benefit if they introduce functionality to their EPoS systems to make use of this extra data.

Brown said that Wal-Mart is already using the DataBar on a lot of its fresh produce in the US, and Tesco has investigated its use on fresh produce.

 

When iPhone 3.0 comes out later this year, we’ll see iPhone apps tied to special-purpose accessories.

Imagine a universal remote that lets you use your iPhone to control every box in your home-entertainment system. Or a portable RFID- and barcode-scanning module that turns your iPhone into a tiny store clerk — or comparison shopper — letting you find and buy stuff just by waving your phone at it.

These are just two suggestions from Wired.com readers for accessory-powered iPhone 3.0 applications — or, to use the term we coined, dongleware. We put up a call for suggestions, and you responded with loads of great ideas. We figured, what better way to give wannabe-millionaire developers ideas — and get what consumers want in return? Win-win.

iPhone 3.0 won’t be launching until summer, but developers can get plenty done in two or three months. To help speed up the process, here are your top-voted ideas in a nice and tidy list. Drum roll, please.

Barcode/RFID/Magnetic-Stripe Reader
This idea got the most votes — an accessory that acts as a barcode scanner and maybe triples as a magnetic-card and RFID tag reader.

Here’s how it could be useful: It would essentially turn the iPhone into a miniature checkout stand. The barcode scanner would register a product’s price, and then customers can simply swipe their credit card into the magnetic card reader. Similarly, the radio-frequency identifier would scan products containing RFID tags, such as library books, and send that information to the iPhone. In theory, the iPhone app transfers the data via the internet to complete the transaction.

Wouldn’t it be interesting (and a little weird) to see iPhones or iPod Touches at the checkout counter of every store?

This could also make a great tool for consumers to do on-the-fly comparison shopping while they browse brick-and-mortar stores.

WASHINGTON — Encouraged by a 90 percent customer approval rating, the U.S. Postal Service today announced that it would make the recent Intelligent Mail University Symposiums available through its RIBBS website: ribbs.usps.gov.

About 90 percent of the 1,000 attending the webinar symposiums rated the sessions as “Excellent” or “Good,” according to Pritha Mehra, vice president, Business Mail Entry and Payment Technologies.

The Postal Service facilitated the four symposiums — in Chicago, Los Angeles, Atlanta, and New York — to help its business customers prepare for the launch of Intelligent Mail services on May 18.

“We credit the success of the symposiums to so many of our customers whose input helped drive the content,” said Mehra. “We look forward to our continued working relationship with the industry through implementation and beyond.”

By signing up for the services, and depending on the specific services selected, business mailers can receive automated address correction, enabling greater returns on investment for their direct mail campaigns. When combined with print production and logistics systems, Intelligent Mail services will provide mailers with the ability to track their mailings in the portion of the supply chain prior to the Postal Service. For example, they’ll know whether the mailing is still at the printer’s facility or has been inducted into the postal network.

The key technology behind the services is the Intelligent Mail barcode for letters and flats (large envelopes, magazines, catalogs, and circulars). The barcode’s enhanced data capacity allows it to hold all routing and sorting information as well as to provide each mail piece with the ability to be identified uniquely within a mailing.

The Postal Service also has developed Intelligent Mail barcodes for trays, sacks, and containers.

“The ability to track the status of a mailing will help business mailers respond more quickly and more accurately when their customers call,” said Tom Day, senior vice president, Intelligent Mail and Address Quality. “Since the Intelligent Mail barcode also enables the tracking of envelopes from a recipient back to the mailer, it can help finance departments monitor and predict payments more easily.”

Intelligent Mail University Symposiums Receive High Scores

 

This RFID asset management system, basing on 13.56MHz, integrates best asset tracking practices with RFID asset tracking tags and multi-tag RFID readers. With this RFID tracking system, assets can be secured and tracked automatically as they move throughout the areas.

RFID tags are integrated as part of this passive RFID asset tracking system. There are series of RFID asset tracking tags that are fit for different enviroment. Each DAILY’s RFID tag has a unique ID for the security of asset mangement.

To take inventory, handheld RFID reader DL8033 and fixed RFID reader DL810 is used to track the tagged assets in the RFID asset tracking system. And RFID reader DL8033 is used to receive and collect asset data while RFID reader DL810 gives the real-time monitoring and alerting to improve the security of this RFID asset tracking system.

This RFID asset tracking solution can be deployed and tracked automatically to maximize asset utilization, thus reducing error and the time of finding items.

Tokyo based creative agency SET is adding style to the standard QR code. Teaming up with Takashi Murakami, they have created a custom code that mixes one of Takashi Murakami characters with the Louis Vuitton pattern.

 

Toronto-headquartered National Post Tuesday said it has become the first North American newspaper to adopt a 2D barcode system that allows readers to scan the printed paper with a mobile device to get updated digital content.

The National Post is using Scanbuy’s ScanLife client application and Code Management Platform for the system.

Readers with data-enabled camera phones, such as a BlackBerry, can scan the or take a snapshot of the digital-looking barcode found alongside a Post story. Updated content from the newspaper’s mobile site is then uploaded to the mobile device.

“The brilliant thing about ScanLife is how it ties our newspaper and our mobile site together,” Post Vice-President/Digital Media Jonathan Harris said in a statement. “With ScanLife, our readers can use their smartphones to dig deeper into the story on our mobile site while they are reading the paper. At the Post, we are always searching for new and innovative ways that make it easier for our readers to connect with our stories. This new technology helps us do just that.”

The ScanLife application can be downloaded for free from www.getscanlife.com, and used to take a photo or scan any 2D barcode in the Post.

In addition to updating news, the Post said the 2D barcode technology could be used for contests and advertisements.

“We are very excited that a national daily newspaper is embracing this technology to seamlessly connect one media platform to another,” Scanbuy CEO Jonathan Bulkeley said in the announcement. “This represents a more holistic approach to media which we believe 2D barcode technology can help facilitate.”

Radio frequency identification (RFID) devices have widely been used for tracking for years; recently, scientists from U.S. Department of Energy’s (DOE) Argonne National Laboratory have developed a unique tracking technology that monitors the environmental and physical conditions of containers of nuclear materials in storage and transportation.

“RFID technology is ideally suited for management of nuclear materials during both storage and transportation,” said Yung Liu, Ph.D., Argonne senior nuclear engineer and RFID project manager. “Key information about the nuclear materials is acquired in real-time,” he explained in a March 24 press release.

Data on the status and history of each individual container are available with a click of the mouse and can be used to augment and modernize DOE’s existing management systems for nuclear materials.

“The Argonne system can simultaneously monitor thousands of drums 24 hours a day, seven days a week. Any abnormal situation, such a loss of seal, a sudden shock, a rise in temperature or humidity, can trigger an alarm for immediate action,” Liu explained.

The monitoring of tens of thousands of radioactive and fissile material packages has been a challenge for DOE to ensure accountability, safety, security, and worker and public health.

The system is comprised of active transponders, or tags with long-life batteries ( greater than 10 years), on each package, readers that collect information from the tags, control computer, and application software. The information is constantly updated and communicated via a secured network, thus decreasing the need for manned surveillance.

This RFID technology also has applications outside the nuclear field and may be used for other hazardous materials or any valued material, according to Liu.

“This new Argonne RFID technology, expected to be patented, has applications in many industries, and as the technology is further developed, its usefulness is bound to grow,” Liu said.

At this year’s NRF show, the company 5stat demonstrated an RFID-based application for apparel retailers which scanned an entire counter full of clothing into the POS instantaneously, eliminating the need to drag each item across a barcode scanner. Microsoft has a similar demo unit in its Retail Experience Center that rings up copies of Windows Vista and Halo Wars in a blink; IBM has two such fully functional test labs for retailers, one in southern France, the other in New York.

It is incontrovertible that from a technology standpoint, basket-at-once scanning is available today. But the business case isn’t there yet, and the sad irony is that the retail segment that stands to benefit from it the most — supermarkets and grocery — will likely be the last to see it, if it does at all, thanks to some unique challenges.

“I’ve seen the demos, but to my knowledge, there is no retailer that has item-level RFID tagging on all live SKUs, which would be a prerequisite for a shopping cart scan-at-once,” said Jason Goldberg, vice president of marketing at retail design firm MTI.

Getting RFID tags into the supply chain

The stumbling block is not a technology one, and it is no longer really a cost one — tag prices are hovering close to the $.05 to $.08 range that most pundits said would be the “magic number” for mass adoption. The big problem, it seems, is finding a logical and cost-effective way to get the tags onto the products themselves.

The perfect scenario involves retailers getting their suppliers to put tags on the products before shipping them to the stores.

“If you have a retailer that is selling 50 different brands of apparel, the challenge is, they have to work with all 50 suppliers to tag their products,” said Himanshu Bhatt, global solutions executive and program director for IBM sensors and actuators. “But if you have a branded apparel retailer, the ones that have their own manufacturing, they have their own captive supply chain” and can integrate tagging as the last step in the manufacturing process.

Of course, those retailers with 50 brands can always slap the tags on the shirts themselves, but in doing so miss out on many of the supply chain benefits that item-level tagging provides above and beyond basket-at-once scanning, making it less of a value proposition.

Goldberg said few retailers have even come close to tagging enough of their products to make basket-at-once scanning a possibility.

“In my estimation, it will be some time before we see it,” he said.