New Tagging Tool Could Link Marketers With Twitter Users

Touchatag is a new tool for Twitter users being tested by R/GA’s Richard Ting that involves the use of tags on objects, that when swiped, can trigger content to be sent to the microblog. Potential uses of the Touchatag platform, which combines radio frequency identification technology with the bar-code system, include a shopper receiving branded content via an RFID chip placed in a pair of sneakers purchased at a shoe store, according to this article.

(Original article: New Tagging Tool Could Link Marketers With Twitter Users)