Datalogic’s New Heron HD3430 2D Imager for Point-of-Sale

Posted September 30, 2015

Datalogic has announced the release of the Heron HD3430 2D area imager. The HD3430 2D area imager is the first handheld reader featuring a proprietary 2D multi-purpose imaging engine developed by Datalogic.

This high-performance 2D scan engine features a global shutter WVGA sensor optimized for high speed-to-read and outstanding motion tolerance, a key feature for the Retail market and POS checkout applications. In particular, whenthe Heron HD3430 2D area imager is used in its stand, the high motion tolerance allows bar codes to be read easily and precisely even when moving quickly and carelessly in front of  the scanners’ window.

The unmatched ergonomics of this product versus any other competitor is further enhanced by an efficient white illumination and precise 4-dot center-cross laser aiming system for the most effective data capture activity at the POS checkout. Furthermore, Datalogic’s patented ‘Green Spot’ technology is included, providing visual feedback with each bar code read.

The HD3430 2D area imager raises the bar for the best scanning experience. It introduces a new concept around POS checkout applications in the specialty retail market and provides a number of distinctive features which brings the POS checkout to a whole new level.

The Heron HD3430 2D area imager completes the Heron family offering by adding 2D reading capability to the existing readers and providing customers with an unmatched choice regarding price and bar code reading needs.

The HD3430 2D area imager reaffirms the unmatched elegance of the existing HD3130 linear imager including the same design features such as multiple color changing lights, innovative and modern design material, color and artwork together with the audio speaker to extend the customer’s brand experience.

Offering multiple opportunities to incorporate a ‘company’ brand identity, the HD3430 2D area imager allows customers to combine the perfect blend: merging a company logo and top cover color with customized visual and audio feedback, all of which is designed to promote a customer’s brand during checkout.

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