Star Receipt Printer Helps Improve Customer Service at the Sunglasses Shop

The Sunglasses Shop bills itself as a customer-driven establishment where shoppers come first. The family-owned “Mom and Pop” store offers 2,500 pairs of sunglasses in a wide range of brands, styles and prices, as well as sunglass-related items.

After installing a Star TSP700 thermal receipt printer, store personnel can quickly and easily generate receipts that show where, when and at what price shoppers bought their sunglasses and/or accessories. Customers who need subsequent assistance with their purchases or have general questions need only refer to their receipt and bring it to the store for assistance; there is, states Keel, no chance that they are dealing with a merchant that isn’t on the up-and-up. Two-color receipt printing occurs at a high speed of 7.09 inches per second, while such features as “Drop in & Print” paper loading and an easy-to-change, cartridge-type interface minimizes printing delays. A logo storage utility allows logos to be added to receipts without difficulty.

Not long ago, The Sunglass Shop upgraded its point of sale system and needed to install printer drivers in its TSP700 printer so that the two devices would interface with each other. Keel tried to do the job alone, but was unsuccessful. A quick telephone call to Star Micronics’ technical support department solved the problem. Tech support personnel walked Keel through the process, and everything was up and running within minutes.

“Again, we can print receipts on demand with no trouble,” Keel concludes. “That leads to better customer service”—just what The Sunglasses Shop on Ocracoke is all about.