Bringing Personalized Shopping into the Storefront
Studies indicate that well over half of customers are expecting a personalized shopping experience despite new shopping patterns. While price continues to be the driving force in finalizing purchases, quality shopping experience remains key in bolstering brand loyalty and enterprise success. In addition to meeting demands, personalized shopping can accomplish many other goals1 such as:
- Increasing sales by up to 14%
- Reducing operation costs by up to 20%
- Increasing customer satisfaction
- Increasing employee/customer engagement by up to 30%
Where to Start?
While there are many next-generation options capable of modernizing POS and employee engagement, Zebra’s PS20 personal shopper streamlines several functionalities within one user-friendly interface that can be used easily by both associates and customers. See how in the video below:
Because of its adaptive platform, Zebra’s personal shopper can also help operations facilitate new purchase patterns such as BOPIS, click-and-collect, and curbside pickup. By integrating high-speed WiFi connectivity, intelligent scanning, and push-to-talk capabilities through one device, Barcodes, Inc. helps prepare storefronts while also:
- Assisting in software selection
- Configuring devices and accelerating deployment nationwide
- Providing on-site installation and repairs
- Managing deployed devices and service contracts
To see how you can start enhancing your storefront, contact our modernization specialists for a thorough assessment of your operations.
1 Lindecrantz, Erik and et al. Personalizing the customer experience: Driving differentiation in retail. McKinsey & Company. Apr 28, 2020.
Check out our case study today to see how we’ve used the PS20 to enhance operations at a major grocery retailer.
