{"id":74,"date":"2009-04-23T10:28:28","date_gmt":"2009-04-23T16:28:28","guid":{"rendered":"http:\/\/www.barcodesinc.com\/news\/?p=74"},"modified":"2019-09-12T13:17:29","modified_gmt":"2019-09-12T19:17:29","slug":"barcoding-billboards-to-save-homeless-critters","status":"publish","type":"post","link":"https:\/\/www.barcodesinc.com\/news\/barcoding-billboards-to-save-homeless-critters\/","title":{"rendered":"Barcoding Billboards to Save Homeless Critters"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"192\" src=\"https:\/\/www.barcodesinc.com\/news\/wp-content\/uploads\/2019\/09\/reasonpartners-P74.jpg\" alt=\"reasonpartners P74\" class=\"wp-image-21564\"\/><\/figure><\/div>\n\n\n<p>\u00c2\u00a0<\/p>\n<p>Toronto-based Reasonpartners.org has integrated photo-enabled barcode technology into its wildlife protection OOH campaign. The eye-catching billboards featuring wild animals marooned in city settings were launched two weeks ago around Toronto.<\/p>\n<p>One of the billboards in the campaign features Microsoft&#8217;s Tag <a href=\"https:\/\/en.wikipedia.org\/wiki\/High_Capacity_Color_Barcode\">High Capacity Colour Barcode<\/a> (HCCB) technology, which gives smartphone users direct access to the organization&#8217;s website by snapping a picture of the barcode on the billboard, which is located at Eglinton Avenue and Markham Road in Toronto.<\/p>\n<p>Reasonpartners.org is a philanthropic enterprise of Toronto agency Holmes &amp; Lee that helps nonprofits raise money in a cost-effective manner, so more funds go directly to the causes. The general website links users to six different charities and non-profits pertaining to wildlife, giving a platform for concerned individuals to start informing themselves on the issue.<\/p>\n<p>&#8220;We aggregate for different charities that happen to operate in the same space, in this case it is wildlife protection,&#8221; Peter Holmes, president of Holmes &amp; Lee, tells MiC.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c2\u00a0 Toronto-based Reasonpartners.org has integrated photo-enabled barcode technology into its wildlife protection OOH campaign. The eye-catching billboards featuring wild animals marooned in city settings were launched two weeks ago around Toronto. One of the billboards in the campaign features Microsoft&#8217;s Tag High Capacity Colour Barcode (HCCB) technology, which gives smartphone users direct access to the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[15,30,33,16,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barcoding Billboards to Save Homeless Critters - Barcoding News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcodesinc.com\/news\/barcoding-billboards-to-save-homeless-critters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcoding Billboards to Save Homeless Critters - Barcoding News\" \/>\n<meta property=\"og:description\" content=\"\u00c2\u00a0 Toronto-based Reasonpartners.org has integrated photo-enabled barcode technology into its wildlife protection OOH campaign. The eye-catching billboards featuring wild animals marooned in city settings were launched two weeks ago around Toronto. One of the billboards in the campaign features Microsoft&#8217;s Tag High Capacity Colour Barcode (HCCB) technology, which gives smartphone users direct access to the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.barcodesinc.com\/news\/barcoding-billboards-to-save-homeless-critters\/\" \/>\n<meta property=\"og:site_name\" content=\"Barcoding News\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-23T16:28:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-12T19:17:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.barcodesinc.com\/news\/wp-content\/uploads\/2019\/09\/reasonpartners-P74.jpg\" \/>\n<meta name=\"author\" content=\"BarcodesInc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BarcodesInc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.barcodesinc.com\/news\/barcoding-billboards-to-save-homeless-critters\/\",\"url\":\"https:\/\/www.barcodesinc.com\/news\/barcoding-billboards-to-save-homeless-critters\/\",\"name\":\"Barcoding Billboards to Save Homeless Critters - Barcoding News\",\"isPartOf\":{\"@id\":\"https:\/\/www.barcodesinc.com\/news\/#website\"},\"datePublished\":\"2009-04-23T16:28:28+00:00\",\"dateModified\":\"2019-09-12T19:17:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.barcodesinc.com\/news\/#\/schema\/person\/9075e424de66d3a8dbf8dd208df8e8c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.barcodesinc.com\/news\/barcoding-billboards-to-save-homeless-critters\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.barcodesinc.com\/news\/barcoding-billboards-to-save-homeless-critters\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.barcodesinc.com\/news\/barcoding-billboards-to-save-homeless-critters\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.barcodesinc.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consumer Barcoding\",\"item\":\"https:\/\/www.barcodesinc.com\/news\/category\/consumer-barcoding\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Barcoding Billboards to Save Homeless Critters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.barcodesinc.com\/news\/#website\",\"url\":\"https:\/\/www.barcodesinc.com\/news\/\",\"name\":\"Barcoding News\",\"description\":\"Barcode, Auto-ID, Point of Sale and RFID News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.barcodesinc.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.barcodesinc.com\/news\/#\/schema\/person\/9075e424de66d3a8dbf8dd208df8e8c7\",\"name\":\"BarcodesInc\",\"url\":\"https:\/\/www.barcodesinc.com\/news\/author\/jn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Barcoding Billboards to Save Homeless Critters - Barcoding News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.barcodesinc.com\/news\/barcoding-billboards-to-save-homeless-critters\/","og_locale":"en_US","og_type":"article","og_title":"Barcoding Billboards to Save Homeless Critters - Barcoding News","og_description":"\u00c2\u00a0 Toronto-based Reasonpartners.org has integrated photo-enabled barcode technology into its wildlife protection OOH campaign. 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