{"id":6306,"date":"2012-09-21T07:54:09","date_gmt":"2012-09-21T13:54:09","guid":{"rendered":"http:\/\/www.barcodesinc.com\/news\/?p=6306"},"modified":"2019-09-13T14:23:13","modified_gmt":"2019-09-13T20:23:13","slug":"new-study-finds-men-shop-and-scan-more-than-women-on-mobile-devices","status":"publish","type":"post","link":"https:\/\/www.barcodesinc.com\/news\/new-study-finds-men-shop-and-scan-more-than-women-on-mobile-devices\/","title":{"rendered":"New Study Finds Men Shop and Scan More Than Women on Mobile Devices"},"content":{"rendered":"<p><a href=\"https:\/\/www.barcodesinc.com\/news\/wp-content\/uploads\/2012\/09\/Unknown2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-6307\" style=\"margin-left: 25px; margin-bottom: 25px;\" title=\"Unknown2\" src=\"http:\/\/www.barcodesinc.com\/news\/wp-content\/uploads\/2012\/09\/Unknown2.png\" alt=\"\" width=\"277\" height=\"463\" align=\"right\" srcset=\"https:\/\/www.barcodesinc.com\/news\/wp-content\/uploads\/2012\/09\/Unknown2-180x300.png 180w, https:\/\/www.barcodesinc.com\/news\/wp-content\/uploads\/2012\/09\/Unknown2-614x1024.png 614w\" sizes=\"(max-width: 277px) 100vw, 277px\" \/><\/a>New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via <a href=\"https:\/\/www.barcodesinc.com\/cats\/portable-data-terminals\/\">mobile devices<\/a> than women, but they also make more use of barcode scanners.<\/p>\n<p>As mobile devices become the most common way people get online,\u00c2\u00a0uSamp decided to conduct a survey of the mobile shopping habits of\u00c2\u00a01,100 men and woman, ages 18 \u00e2\u20ac\u201c 75. The results may surprise many people in that it found men to be the bigger online mobile shoppers.<\/p>\n<p>What was everyone buying?<\/p>\n<ul>\n<li>27% of males purchase consumer electronics on mobile vs. 8% of females<\/li>\n<li>23% of males purchase movie and event tickets on mobile vs. 11% of females<\/li>\n<li>30% of males purchase digital content on mobile vs. 20% of females<\/li>\n<li>13% of males purchase food and drinks on mobile vs. 8% of females<\/li>\n<li>8% of males purchase office supplies on mobile vs. 4% of females<\/li>\n<\/ul>\n<p>Another interesting result from the study was that 91% of the time men were <a href=\"https:\/\/www.barcodesinc.com\/cats\/barcode-scanners\/\">scanning barcodes<\/a> with their mobile purchase versus the 85% of women.\u00c2\u00a0The survey found that men and woman who<strong>\u00c2\u00a0<\/strong>scan barcodes with mobile devices are shopping at these types of stores:<\/p>\n<ul>\n<li>Electronic store: 27% male vs. 12% female<\/li>\n<li>Convenience store: 7% male vs. 3% female<\/li>\n<li>Health &amp; Beauty Store: 6% female vs. 2% male<\/li>\n<\/ul>\n<p>More info on the study can be found here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via mobile devices than women, but they also make more use of barcode scanners. As mobile devices become the most common way people get online,\u00c2\u00a0uSamp decided to conduct a survey of the mobile shopping habits [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[64,54,59,337,336],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Study Finds Men Shop and Scan More Than Women on Mobile Devices - Barcoding News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcodesinc.com\/news\/new-study-finds-men-shop-and-scan-more-than-women-on-mobile-devices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Study Finds Men Shop and Scan More Than Women on Mobile Devices - Barcoding News\" \/>\n<meta property=\"og:description\" content=\"New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via mobile devices than women, but they also make more use of barcode scanners. As mobile devices become the most common way people get online,\u00c2\u00a0uSamp decided to conduct a survey of the mobile shopping habits [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.barcodesinc.com\/news\/new-study-finds-men-shop-and-scan-more-than-women-on-mobile-devices\/\" \/>\n<meta property=\"og:site_name\" content=\"Barcoding News\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-21T13:54:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-13T20:23:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.barcodesinc.com\/news\/wp-content\/uploads\/2012\/09\/Unknown2.png\" \/>\n<meta name=\"author\" content=\"BarcodesInc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BarcodesInc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.barcodesinc.com\/news\/new-study-finds-men-shop-and-scan-more-than-women-on-mobile-devices\/\",\"url\":\"https:\/\/www.barcodesinc.com\/news\/new-study-finds-men-shop-and-scan-more-than-women-on-mobile-devices\/\",\"name\":\"New Study Finds Men Shop and Scan More Than Women on Mobile Devices - Barcoding News\",\"isPartOf\":{\"@id\":\"https:\/\/www.barcodesinc.com\/news\/#website\"},\"datePublished\":\"2012-09-21T13:54:09+00:00\",\"dateModified\":\"2019-09-13T20:23:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.barcodesinc.com\/news\/#\/schema\/person\/4887305f61b70f8fa89a8ca7343ec6d4\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.barcodesinc.com\/news\/new-study-finds-men-shop-and-scan-more-than-women-on-mobile-devices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.barcodesinc.com\/news\/new-study-finds-men-shop-and-scan-more-than-women-on-mobile-devices\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.barcodesinc.com\/news\/new-study-finds-men-shop-and-scan-more-than-women-on-mobile-devices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.barcodesinc.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barcode News\",\"item\":\"https:\/\/www.barcodesinc.com\/news\/category\/barcode-news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"New Study Finds Men Shop and Scan More Than Women on Mobile Devices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.barcodesinc.com\/news\/#website\",\"url\":\"https:\/\/www.barcodesinc.com\/news\/\",\"name\":\"Barcoding News\",\"description\":\"Barcode, Auto-ID, Point of Sale and RFID News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.barcodesinc.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.barcodesinc.com\/news\/#\/schema\/person\/4887305f61b70f8fa89a8ca7343ec6d4\",\"name\":\"BarcodesInc\",\"sameAs\":[\"http:\/\/www.barcodesinc.com\"],\"url\":\"https:\/\/www.barcodesinc.com\/news\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Study Finds Men Shop and Scan More Than Women on Mobile Devices - Barcoding News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.barcodesinc.com\/news\/new-study-finds-men-shop-and-scan-more-than-women-on-mobile-devices\/","og_locale":"en_US","og_type":"article","og_title":"New Study Finds Men Shop and Scan More Than Women on Mobile Devices - Barcoding News","og_description":"New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via mobile devices than women, but they also make more use of barcode scanners. 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