{"id":28436,"date":"2026-10-27T09:18:29","date_gmt":"2026-10-27T15:18:29","guid":{"rendered":"https:\/\/www.barcodesinc.com\/news\/?p=28436"},"modified":"2026-10-27T09:20:20","modified_gmt":"2026-10-27T15:20:20","slug":"in-counter-scanner-datalogic-magellan-3700hsi","status":"publish","type":"post","link":"https:\/\/www.barcodesinc.com\/news\/in-counter-scanner-datalogic-magellan-3700hsi\/","title":{"rendered":"Faster Retail Checkout with Modern In-Counter Barcode Scanners"},"content":{"rendered":"
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\"Faster<\/a><\/figure><\/div>\n\n\n

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Long checkout lines, repeated scans, and outdated technology can cost retailers sales, frustrate customers, and put added pressure on associates. Meanwhile, evolving barcode standards and loss-prevention requirements demand more from point-of-sale equipment.<\/p>\n\n\n\n

An in-counter barcode scanner<\/strong><\/a> installs within the checkout counter, allowing associates to move merchandise across a scanning window while keeping the workspace open. Choosing the right solution starts with understanding your checkout workflow, available space, and integration requirements.<\/p>\n\n\n\n

How does an in-counter barcode scanner improve checkout?<\/h2>\n\n\n\n

In-counter scanners support hands-free scanning without a separate scanner occupying space above the counter. Associates can slide merchandise across the scanning surface, helping maintain a consistent checkout rhythm.<\/p>\n\n\n\n

Modern digital imaging also addresses common interruptions: damaged labels, poorly printed barcodes, and digital coupons displayed on smartphones.<\/p>\n\n\n\n

Let\u2019s review common retail checkout challenges, and how a future-ready solution like the Datalogic Magellan 3700Hsi series<\/a> solves challenges for today and tomorrow.<\/p>\n\n\n\n

Checkout challenge<\/strong><\/td>Capability to evaluate<\/strong><\/td>Operational benefit<\/strong><\/td><\/tr><\/thead>
Repeated scanning attempts<\/td>Motion tolerance and difficult-label decoding<\/td>Fewer interruptions<\/td><\/tr>
Limited counter space<\/td>Horizontal, in-counter installation<\/td>More open workspace<\/td><\/tr>
Mobile coupons and loyalty codes<\/td>Screen-reading performance<\/td>Smoother customer interactions<\/td><\/tr>
Changing product barcodes<\/td>1D and 2D decoding<\/td>Greater flexibility<\/td><\/tr>
Inconsistent store configurations<\/td>Remote diagnostics and configuration<\/td>Easier fleet support<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

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\"Datalogic<\/a><\/figure><\/div>\n\n\n

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How does the Datalogic Magellan 3700HSi support faster checkout?<\/h2>\n\n\n\n

The Datalogic Magellan 3700HSi<\/a> combines high-speed digital imaging with a horizontal, in-counter design to help associates maintain a steady checkout rhythm. Its performance capabilities address common interruptions, from fast-moving merchandise to difficult labels and mobile coupons.<\/p>\n\n\n\n

Performance capability<\/strong><\/td>Specification<\/strong><\/td>Checkout benefit<\/strong><\/td><\/tr><\/thead>
High-speed scanning<\/td>Up to 52 items per minute for 1D barcodes and 50 for 2D barcodes<\/td>Supports rapid item scanning during busy periods<\/td><\/tr>
Improved motion tolerance<\/td>15% more good reads on 1D codes and 50% more on 2D codes compared with the M3410<\/td>Helps associates scan moving merchandise with fewer repeat attempts<\/td><\/tr>
Challenging-label reading<\/td>Reported 40% improvement in good reads on damaged, faded, or poorly printed barcodes*<\/td>Reduces interruptions caused by difficult packaging and labels<\/td><\/tr>
Mobile barcode scanning<\/td>Reads barcodes displayed on smartphones<\/td>Supports loyalty programs, digital coupons, and barcode-based payments in compatible POS applications<\/td><\/tr>
Adaptive illumination<\/td>Adjusts illumination to support user comfort<\/td>Supports comfortable operation during repeated scanning<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n


Which Magellan 3700HSi capabilities fit your retail workflows?<\/h2>\n\n\n\n

Beyond barcode reading, the series offers capabilities for merchandise visibility, customer interactions, and device management.<\/p>\n\n\n\n

Capability<\/strong><\/td>Retail Value<\/strong><\/td><\/tr><\/thead>
UHF RFID read\/write<\/td>Connect tagged merchandise with checkout and returns<\/td><\/tr>
Color image capture and OCR<\/td>Reduce manual entry in supported document workflows<\/td><\/tr>
1 MP color video<\/td>Support item recognition and checkout monitoring<\/td><\/tr>
Compatible EAS integration<\/td>Coordinate scanning with security workflows<\/td><\/tr>
Remote management<\/td>Simplify diagnostics, updates, and configuration<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n
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Prepare for the Next Generation of Barcodes<\/strong><\/p>\n\n\n\n

The 3700HSi series<\/a> supports 1D and 2D barcodes, GS1 Digital Link, Digimarc digital watermarks, composite codes, and OCR, helping retailers adapt as identification standards and workflows evolve.<\/p>\n\n\n\n

With compatible software, GS1 Digital Link can support expiration-date management, recall checks, and personalized promotions. Digimarc provides another product-identification option, while OCR extracts text from supported documents and cards.<\/p>\n\n\n\n

Strengthen Loss Prevention and Inventory Accuracy with RFID<\/strong><\/p>\n\n\n\n

RFID-equipped 3700HSi configurations support UHF tag reading and writing at ranges up to 20 cm, adding merchandise visibility at checkout. Compatible workflows can help retailers:<\/p>\n\n\n\n