{"id":2147,"date":"2010-03-04T11:57:50","date_gmt":"2010-03-04T17:57:50","guid":{"rendered":"http:\/\/www.barcodesinc.com\/news\/?p=2147"},"modified":"2019-10-16T13:47:18","modified_gmt":"2019-10-16T19:47:18","slug":"datalogic-falcon-4400-helps-retailer-reduces-costs","status":"publish","type":"post","link":"https:\/\/www.barcodesinc.com\/news\/datalogic-falcon-4400-helps-retailer-reduces-costs\/","title":{"rendered":"Datalogic Falcon 4400 Helps Retailer Reduces Costs"},"content":{"rendered":"

\"WetNew technology changed Wet Seal\u00e2\u20ac\u2122s price markdown and receiving processes from a nightmare to a dream<\/strong><\/p>\n

New technology changed Wet Seal\u00e2\u20ac\u2122s price markdown and receiving processes from a nightmare to a dream. Ron Hunt, Senior Manager of Operations for Wet Seal, a specialty retailer with approximately 400 stores in the United States and Puerto Rico, explained how his company reallocated labor hours being wasted on price markdowns and reduced shrinkage with help from the Datalogic Falcon\u00c2\u00ae 4400 mobile computer<\/a>.<\/p>\n

Before, \u00e2\u20ac\u0153We used old scanners. Training was difficult \u00e2\u20ac\u00a6 a nightmare,\u00e2\u20ac\u009d he said. \u00e2\u20ac\u0153This is a dream \u00e2\u20ac\u00a6 You never have to reprogram it.\u00e2\u20ac\u009d<\/p>\n

Hunt saw that his stores were wasting 8 to 16 hours to execute price markdowns two years ago. At the same time, stores were combating shrinkage caused by misshipments, a problem plaguing the retail industry. Shrinkage happens when products are lost between shipping to the vendor and their final destination. Nationwide, retailers lost $41.6 billion due to shrinkage, according to the most recent National Retail Security Survey. Hunt knew something had to change.<\/p>\n

Wet Seal needed a product that was rugged enough to handle the abuse retail employees would give. Something without too many moving parts, and customer service was critical. “Partnership was very important to us,\u00e2\u20ac\u009d Hunt said. \u00e2\u20ac\u0153If you have partnership with a vendor, that\u00e2\u20ac\u2122s half the battle.\u00e2\u20ac\u009d<\/p>\n

He considered other products by another company, but eventually settled on the Datalogic Falcon\u00c2\u00ae 4400<\/a>. It was the best mix of what he wanted, from the rubber over mold to the keyboard and the people behind it. Simply put, \u00e2\u20ac\u0153It met all my needs in every single way,\u00e2\u20ac\u009d he said.<\/p>\n

Datalogic\u00e2\u20ac\u2122s customer service wooed him, but the follow-through kept him. \u00e2\u20ac\u0153They cater to us, treat us like a big company,\u00e2\u20ac\u009d he said. \u00e2\u20ac\u0153We wanted a partnership without hassles,\u00e2\u20ac\u009d he said. \u00e2\u20ac\u0153No hassles, no red tape. We like easy.\u00e2\u20ac\u009d Extended warranty? Check. Weekly chats with a systems engineer? Got it. Product updates? No problem.<\/p>\n

The markdown and price check application developed by Wet Seal leverages the Windows CE environment and web browser on the Falcon\u00c2\u00ae. The application is browser-based with no application running locally on the mobile computer<\/a>. With code on the server, you eliminate the need to perform reprogramming or image changes on the devices at the stores. \u00e2\u20ac\u0153If we need to update the application, we do that at our central server. Then when employees turn on their Falcon\u00c2\u00ae they have the latest and greatest code,\u00e2\u20ac\u009d he said. This makes maintenance of the application smoother and easier on everyone.<\/p>\n

The ease-of-use design criteria were also carried into the application development. Screens were color-coded to give visual prompts to the user for what action was required. This made user training almost instant. \u00e2\u20ac\u0153If someone can read and see the color on screen, it\u00e2\u20ac\u2122s that simple.\u00e2\u20ac\u009d With about four lines of written instruction, employees are set to go.<\/p>\n

Each store has two Falcon\u00c2\u00ae 4400 mobile computers. During price markdown, users follow a selection menu to choose which application they want. Then, a color-coded screen comes up corresponding with the action being done. A yellow screen, for example, means an item is being discontinued. There is also a picture of the item being marked down. Employees can instantly see if it is the correct item, color and quantity.<\/p>\n

The results: Wet Seal has saved 6 – 12 man hours per week in labor associated with pricing. \u00e2\u20ac\u0153Our store associates can use that time serving customers, making sales and overall being more productive\u00e2\u20ac\u009d Hunt said. With those savings, the Falcon\u00c2\u00ae 4400 mobile computers paid for themselves in the first year.<\/p>\n

Wet Seal also uses the Falcon\u00c2\u00ae 4400 mobile computers in receiving at the stores to ensure the right products reach the right stores. In the past, carriers would arrive at the store with a shipment. That shipment may or may not be 100% correct. If a store received items meant for a different store, then those items may not get properly redirected and be lost as shrinkage. Implementation of the Falcon\u00c2\u00ae 4400 changed that scenario completely.<\/p>\n

Employees now verify shipments with the carrier present. Using the Falcon\u00c2\u00ae 4400, employees scan the cartons to verify the items, quantities and location. They then can confirm and receive the shipment, or reject the carton if it\u00e2\u20ac\u2122s wrong. Any item arriving at the store that was not expected is instantly rejected to the carrier for redirection to the correct store. Because stores now don\u00e2\u20ac\u2122t sign for a package until they scan it in, they\u00e2\u20ac\u2122ve been able to more accurately verify just what they\u00e2\u20ac\u2122re getting.<\/p>\n

\u00e2\u20ac\u0153It reduces shrink so that every box gets to every store,\u00e2\u20ac\u009d Hunt said. \u00e2\u20ac\u0153We have seen the volume of misshipped packages is down tremendously \u00e2\u20ac\u00a6 it\u00e2\u20ac\u2122s basically eliminated the misshipment of boxes.\u00e2\u20ac\u009d<\/p>\n","protected":false},"excerpt":{"rendered":"

New technology changed Wet Seal\u00e2\u20ac\u2122s price markdown and receiving processes from a nightmare to a dream New technology changed Wet Seal\u00e2\u20ac\u2122s price markdown and receiving processes from a nightmare to a dream. Ron Hunt, Senior Manager of Operations for Wet Seal, a specialty retailer with approximately 400 stores in the United States and Puerto Rico, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[74,144],"yoast_head":"\nDatalogic Falcon 4400 Helps Retailer Reduces Costs - Barcoding News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcodesinc.com\/news\/datalogic-falcon-4400-helps-retailer-reduces-costs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Datalogic Falcon 4400 Helps Retailer Reduces Costs - Barcoding News\" \/>\n<meta property=\"og:description\" content=\"New technology changed Wet Seal\u00e2\u20ac\u2122s price markdown and receiving processes from a nightmare to a dream New technology changed Wet Seal\u00e2\u20ac\u2122s price markdown and receiving processes from a nightmare to a dream. 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