{"id":1143,"date":"2009-10-01T10:00:08","date_gmt":"2009-10-01T16:00:08","guid":{"rendered":"http:\/\/www.barcodesinc.com\/news\/?p=1143"},"modified":"2019-09-13T14:22:20","modified_gmt":"2019-09-13T20:22:20","slug":"mobile-printing-solution-for-price-mark-down-labeling-sees-improved-customer-service","status":"publish","type":"post","link":"https:\/\/www.barcodesinc.com\/news\/mobile-printing-solution-for-price-mark-down-labeling-sees-improved-customer-service\/","title":{"rendered":"Mobile printing solution for price mark down labeling sees improved customer service"},"content":{"rendered":"<p><a href=\"http:\/\/www.barcodesinc.com\/zebra\/ql320-plus.htm\"><img decoding=\"async\" src=\"http:\/\/www.barcodesinc.com\/images\/models\/200\/Zebra\/ql320.jpg\" alt=\"Zebra QL320 Plus\" align=\"right\" \/><\/a><strong>The Challenge<\/strong><\/p>\n<ul>\n<li>Old fashioned manual process of price marks downs.<\/li>\n<li>How to apply retail price mark downs to only selected clothes items as opposed to whole collections which consisted of several hundred items in store.<\/li>\n<li>Use of fixed location printers for price mark downs resulted in many financial mistakes being made, not to mention wasted time and resources.<\/li>\n<li>Use of an external supplier for promotional labels caused delays and errors.<\/li>\n<\/ul>\n<p><strong>The Solution<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.barcodesinc.com\/zebra\/ql320-plus.htm\">Zebra\u00c2\u00ae QL 320 Plus mobile printers<\/a> connected to a data terminal using 3rd party software to record stock levels, receipt and delivery of clothing items and price mark down labeling.<!--more--><\/li>\n<li>The Eliona Group was one of the first organizations in Russia to implement such a leading edge price mark down printing solution in a retail clothes store.<\/li>\n<\/ul>\n<p><strong>The Benefits<\/strong><\/p>\n<ul>\n<li>Topshop Russia retail store assistants have the ability to print price mark down labels on demand for selected clothing items whilst on the shop floor, rather than in the back office.<\/li>\n<li>Easier and faster discounting of clothes items has saved time, reduced waste and the number of errors made.<\/li>\n<li>Increased employee productivity, margin and profit.<\/li>\n<li>Faster processing of payments and improved customer service.<\/li>\n<li>Frees up more time to serve customers.<\/li>\n<\/ul>\n<p><strong>Project Implementation<\/strong><br \/>\nAccording to Eliona Group\u00e2\u20ac\u2122s\u00e2\u20ac\u2122s IT Director, Oleg Andreev, the opening of the new Topshop Moscow store meant that it was necessary to implement a new system for price mark down labeling that could not be integrated with the rest of the company\u00e2\u20ac\u2122s IT systems. Therefore, the Auto ID channel partner which was chosen to implement this project for Topshop Russia had to have relevant specialist experience in this area, as well the ability to offer good customer support and service.<\/p>\n<p>The new mobile printing technology solution consisted of Zebra\u00c2\u00ae QL 320 plus mobile printers connected to hand held terminals. It supported a range of price labeling printing options. In addition the existing software that was used for recording stock levels, receipt and shipping of clothing items was updated with capability to support on demand price mark down changes.<\/p>\n<p><strong>Reaping the rewards<\/strong><br \/>\nAs a result of the new mobile price mark down labelling system, the Topshop Russia store assistants can now print new labels every time they find clothing items that require a price change.<\/p>\n<p>The solution benefits have meant that store discounting has been made a lot easier compared to previously. This has resulted in increased sales margins and profits stemming from less time being wasted, a reduction in errors, better overall customer service and faster payment processing for its customers.<\/p>\n<p>According to Oleg Andreev, \u00e2\u20ac\u0153We\u00e2\u20ac\u2122re satisfied with the results and quality of the project. We\u00e2\u20ac\u2122re now likely to decide on replicating this price mark down mobile printing solution for other retail franchises within Eliona Group in the future.<\/p>\n<p>\u00e2\u20ac\u0153The project\u00e2\u20ac\u2122s implementation confirms that Zebra\u00c2\u00ae printers contribute to the effectiveness of our customers\u00e2\u20ac\u2122 business processes,\u00e2\u20ac\u009d further commented Olga Gerasimova, Business Development Manager for Zebra Technologies Russia and CIS. \u00e2\u20ac\u0153Zebra Technologies aims to develop long-term relationships with our customers and channel partners, presenting them with a wide range of high- quality printing solutions which help to optimize their day-to-day business activities.\u00e2\u20ac\u009d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge Old fashioned manual process of price marks downs. How to apply retail price mark downs to only selected clothes items as opposed to whole collections which consisted of several hundred items in store. Use of fixed location printers for price mark downs resulted in many financial mistakes being made, not to mention wasted [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[132,13],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile printing solution for price mark down labeling sees improved customer service - Barcoding News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcodesinc.com\/news\/mobile-printing-solution-for-price-mark-down-labeling-sees-improved-customer-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile printing solution for price mark down labeling sees improved customer service - Barcoding News\" \/>\n<meta property=\"og:description\" content=\"The Challenge Old fashioned manual process of price marks downs. 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Use of fixed location printers for price mark downs resulted in many financial mistakes being made, not to mention wasted [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.barcodesinc.com\/news\/mobile-printing-solution-for-price-mark-down-labeling-sees-improved-customer-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Barcoding News\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-01T16:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-13T20:22:20+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.barcodesinc.com\/images\/models\/200\/Zebra\/ql320.jpg\" \/>\n<meta name=\"author\" content=\"BarcodesInc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BarcodesInc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.barcodesinc.com\/news\/mobile-printing-solution-for-price-mark-down-labeling-sees-improved-customer-service\/\",\"url\":\"https:\/\/www.barcodesinc.com\/news\/mobile-printing-solution-for-price-mark-down-labeling-sees-improved-customer-service\/\",\"name\":\"Mobile printing solution for price mark down labeling sees improved customer service - Barcoding News\",\"isPartOf\":{\"@id\":\"https:\/\/www.barcodesinc.com\/news\/#website\"},\"datePublished\":\"2009-10-01T16:00:08+00:00\",\"dateModified\":\"2019-09-13T20:22:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.barcodesinc.com\/news\/#\/schema\/person\/9075e424de66d3a8dbf8dd208df8e8c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.barcodesinc.com\/news\/mobile-printing-solution-for-price-mark-down-labeling-sees-improved-customer-service\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.barcodesinc.com\/news\/mobile-printing-solution-for-price-mark-down-labeling-sees-improved-customer-service\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.barcodesinc.com\/news\/mobile-printing-solution-for-price-mark-down-labeling-sees-improved-customer-service\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.barcodesinc.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/www.barcodesinc.com\/news\/category\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mobile printing solution for price mark down labeling sees improved customer service\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.barcodesinc.com\/news\/#website\",\"url\":\"https:\/\/www.barcodesinc.com\/news\/\",\"name\":\"Barcoding News\",\"description\":\"Barcode, Auto-ID, Point of Sale and RFID News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.barcodesinc.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.barcodesinc.com\/news\/#\/schema\/person\/9075e424de66d3a8dbf8dd208df8e8c7\",\"name\":\"BarcodesInc\",\"url\":\"https:\/\/www.barcodesinc.com\/news\/author\/jn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile printing solution for price mark down labeling sees improved customer service - Barcoding News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.barcodesinc.com\/news\/mobile-printing-solution-for-price-mark-down-labeling-sees-improved-customer-service\/","og_locale":"en_US","og_type":"article","og_title":"Mobile printing solution for price mark down labeling sees improved customer service - Barcoding News","og_description":"The Challenge Old fashioned manual process of price marks downs. 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