{"id":10795,"date":"2014-11-21T09:56:57","date_gmt":"2014-11-21T15:56:57","guid":{"rendered":"http:\/\/www.barcodesinc.com\/news\/?p=10795"},"modified":"2019-09-10T07:57:56","modified_gmt":"2019-09-10T13:57:56","slug":"label-features-to-solve-common-retail-problems","status":"publish","type":"post","link":"https:\/\/www.barcodesinc.com\/news\/label-features-to-solve-common-retail-problems\/","title":{"rendered":"Label Features to Solve Common Retail Problems"},"content":{"rendered":"

\"2014-11-21_0906\"<\/a>Most people don\u00e2\u20ac\u2122t realize how many choices there\u00c2\u00a0are when it comes to designing a label or tag<\/a>. Even\u00c2\u00a0the simplest of features can be cost-effective and can\u00c2\u00a0make a big impact in improving the overall retail store\u00c2\u00a0environment from back-office to customer experience.This white paper focuses on several features that can\u00c2\u00a0reduce shrink and improve customer satisfaction.<\/p>\n

Shrink Management<\/strong><\/h3>\n

To cut back on stolen merchandise, retailers<\/a> are often required to implement expensive solutions like EAS (Electronic Article Surveillance) systems and trained security. However, there are less expense ways to\u00c2\u00a0deter theft.<\/p>\n

Price Switching<\/strong> \u00e2\u20ac\u201c Dishonest customers routinely give\u00c2\u00a0themselves a good deal by removing a lower priced\u00c2\u00a0label from one product and applying the label to a\u00c2\u00a0higher cost item. Control your pricing with aggressive\u00c2\u00a0adhesives and\/or tamper-evident security slits.<\/p>\n

Counterfeit Tags<\/strong> \u00e2\u20ac\u201c The return counter\u00c2\u00a0is a key location for stopping fraudulent\u00c2\u00a0transactions. There\u00e2\u20ac\u2122s a fine balance\u00c2\u00a0between customer-friendly return policies\u00c2\u00a0and highly strict practices to prevent fraud.Ideally, employees should be able to verify\u00c2\u00a0that the product was purchased at their\u00c2\u00a0store and verify the purchase price.\u00c2\u00a0Point-Of-Purchase\u00c2\u00a0labels are a great way to\u00c2\u00a0streamline this process when customers\u00c2\u00a0don\u00e2\u20ac\u2122t have the original receipt. Barcoded labels<\/a> can be\u00c2\u00a0applied to the product and linked to the transaction at\u00c2\u00a0the time of purchase, so returns are easy and secure.\u00c2\u00a0Holograms and other authentication techniques are\u00c2\u00a0expensive. Special inks pre-printed <\/a>onto labels or tags\u00c2\u00a0that are only detectable with florescent UV light (a\u00c2\u00a0black light) are a good alternative.<\/p>\n

While the solutions mentioned above are not infallible,\u00c2\u00a0retailers who implement them are far less likely to be\u00c2\u00a0targeted than those who don\u00e2\u20ac\u2122t.<\/p>\n

Customer Satisfaction<\/strong><\/h3>\n

Consumers are easily frustrated, so it can be difficult to\u00c2\u00a0cultivate brand loyalty. It\u00e2\u20ac\u2122s common to underestimate\u00c2\u00a0the impact product tags and labels have on the\u00c2\u00a0customer experience.<\/p>\n

Missing Tags<\/strong> \u00e2\u20ac\u201c The information printed on a tag is\u00c2\u00a0necessary for customers to make the right purchase\u00c2\u00a0decisions. When paper tags are missing from\u00c2\u00a0merchandise, customers are likely to move on. Thicker\u00c2\u00a0tag stocks and\/or more material around the attaching\u00c2\u00a0hole can reduce the likelihood of tags\u00c2\u00a0being ripped off merchandise. However,\u00c2\u00a0the ultimate solution involves tear-resistant\u00c2\u00a0materials that make it virtually impossible\u00c2\u00a0to accidentally remove the tags. These\u00c2\u00a0solutions are perfect for shoes, rugs and\u00c2\u00a0other heavy-duty items.<\/p>\n

Adhesive Residue<\/strong> \u00e2\u20ac\u201c Products without a\u00c2\u00a0box typically have a label applied directly\u00c2\u00a0to the item. This is common for picture\u00c2\u00a0frames, vases, dishware, and other home goods.\u00c2\u00a0Customers struggle with the hard-to-remove adhesive\u00c2\u00a0residue left behind by the label. Specialty adhesives\u00c2\u00a0that cleanly wash away under warm water can lead to\u00c2\u00a0happier customers even after they\u00e2\u20ac\u2122ve left the store.<\/p>\n

e-Commerce<\/strong> \u00e2\u20ac\u201c A common complaint from online\u00c2\u00a0shoppers is that the documentation in the box is\u00c2\u00a0complicated and messy.\u00c2\u00a0Integrated forms can combine the receipt, picking\u00c2\u00a0information, shipping label, return label, return\u00c2\u00a0instructions, etc. into one document, and provide\u00c2\u00a0simple and organized paperwork for the goods\u00c2\u00a0recipient<\/p>\n

Tag Appearance<\/strong> \u00e2\u20ac\u201c Finally, retailers should not\u00c2\u00a0underestimate the powerful influence of aesthetically\u00c2\u00a0pleasing tags. Having your company logo pre-printed\u00c2\u00a0on the tag isn\u00e2\u20ac\u2122t enough to stand out these days.\u00c2\u00a0Variable printed tags can be die-cut into any shape\u00c2\u00a0and have a plethora of colorful designs on both the\u00c2\u00a0front and back. Retailers should get creative when\u00c2\u00a0designing tags to ultimately give them a competitive\u00c2\u00a0advantage.<\/p>\n

Retailers should be collaborating with industry\u00c2\u00a0experts to design tags and labels that optimize their\u00c2\u00a0operation, sales and brand image.<\/p>\n

For assistance finding the right Sato printer<\/a> and label <\/a>solution for your business, contact us<\/a> at Barcodes Inc.<\/p>\n","protected":false},"excerpt":{"rendered":"

Most people don\u00e2\u20ac\u2122t realize how many choices there\u00c2\u00a0are when it comes to designing a label or tag. Even\u00c2\u00a0the simplest of features can be cost-effective and can\u00c2\u00a0make a big impact in improving the overall retail store\u00c2\u00a0environment from back-office to customer experience.This white paper focuses on several features that can\u00c2\u00a0reduce shrink and improve customer satisfaction. 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