No detail goes unnoticed when it comes to image and brand. Many stores go to great pains to create a specific aesthetic with their layout or design to convey the mood of the store. Whether a store is quirky, rustic or artsy; shoppers will identify the look of the store and associate it with their brand.

To help retailers make a lasting impression, Star is excited to announce the release of its new white color option on select printers. With clean lines and smooth white tone, Star’s white printers emulate the look of tablets and other mobile devices commonly used by retailers operating in a mobile point of sale environment. With a sleek streamlined look, Star’s white printers can be displayed prominently on a counter without creating disconnect from the store’s brand and visual identity.

Continue reading »