The many uses of QR Codes never ceases to amaze and you’d never think it could be used to act like turntable!

Record label Kontor was aiming to promote one of their artists and wanted to avoid the usual CD/USB drive/MP3 route as these promos usually end up in he trash bin and never get listened to. Luckily, they turned to OgilvyAction who came up with the incredible idea of sending out vinyl discs with a QR Code so it could be played on a ‘turntable’ made from the envelope it came in. It is actually a pretty amazing idea as you can see from the video below.

The campaign was a success with 71% of the 900 turntable QR Codes activated and 42% following the link to the Kontor online store. OgilvyAction say this was 64% more than the average response and with the bonus that they received great feedback from some of the industry’s most influential people.