Consumer satisfaction with the quality of your products is clearly important, but the service you provide before and after the sale is equally important to any business, but often overlooked as benefiting the bottom line. However, providing efficient tracking and tracing of shipped products enhances customer loyalty and your company image. Obviously, satisfied customers are a company’s greatest asset.

Track/Trace solutions including software and Automatic identification technologies such as barcoding and RFID are both reliable and effective in ensuring the efficient delivery of materials and components to you and to your customers.

According to Claes Fornell, University of Michigan, Ross School of Business and The American Customer Satisfaction Index, “As long as repeat business is important, and as long as customers have a chance to go somewhere else, employees must deliver high levels of satisfaction for a company to be successful.” In other words, satisfied customers often become repeat customers and one way to ensure satisfaction is to provide complete visibility from sale to delivery.

Simply stated, an efficient logistics supply chain accurately tracks and traces the delivered materials used to create finished products and then stores the inventory until picking, packing, shipping, and delivery of sold products are completed.

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