Despite the explosion of online choices, customers still value seeing and touching merchandise firsthand – an experience only available to them in a brick-and-mortar store. When retailers add the cutting-edge benefits of radio frequency identification (RFID) technology to that unique advantage, they help close the all-to-common gaps in service, information and inventory of traditional retail and open more opportunities for sales and customer satisfaction.

RFID empowers retailers like never before, elevating shopping into an enriching and positive experience. With RFID as part of a total solution, retailers can greet customers by name, impress them with a wider selection of merchandise, and better serve them with faster assistance, deeper product information and more personalized promotions. What’s more, retailers can turn shopping time into social time with RFID enabled kiosks that enable customers to interact with their social network of family and friends. And when customers are ready to buy, so are retailers. RFID applications can identify merchandise, recognize loyalty accounts and facilitate mobile transactions. Even fulfilling customers’ needs is easier using RFID. Retailers gain real-time visibility into inventory, so they can expedite fulfillment of orders from closer locations. In short, RFID – along with advanced retail technology – can help keep customers happy and coming back in this intensely competitive industry.

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It has been over 40 years since the first RFID device was patented. In its early stages, it was seen as unreliable and far too expensive to adopt over barcode technology. However, more recently companies are starting to adopt RFID technology due to its improvements in readability and cost effectiveness. With these enhancements, companies are seeing the benefits of RFID over barcodes. For example, organizations conducting inventory counts or accounting for high value assets using barcode technology must scan each barcode individually, which requires a considerable amount of time and resources. Whereas RFID readers allow for mass data capture. Additionally, RFID provides real-time, accurate data, which offers tremendous advantages in several industries.

One facet of RFID that has helped simplify the technology and lower the costs is RFID printing. Instead of investing in more costly RFID tags that are typically overkill, companies have found that RFID labels (“Smart Labels”), which are adhesive labels embedded with RFID inlays, are suitable for their requirements. Thus, organizations have the freedom to print their own RFID labels by investing in a RFID printer and RFID label software, both of which have the ability to print barcodes too.

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Seagull Scientific’s Bartender has gained notoriety for providing the best label design software on the market. However, Bartender RFID includes the same label design features, along with encoding capabilities that offer the same ease of use. Bartender RFID Enterprise Automation and Automation’s rich feature sets include supporting most of the popular RFID printers, supporting most of the label types available (Gen2, EPC Class 1, ISO 15693, etc.) and allows data to be encoded in most of the common formats (DoD, SSCC, GIAI, etc.).

Seagull Scientific continues to lead the way in innovation when it comes to barcode and RFID printing software. Consequently, Barcodes Inc recommends Bartender RFID in our RFID printing systems in order to provide a low cost, quality solution.

For more assistance finding the right RFID printing software for your needs, contact us at Barcodes Inc.