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QR Codes to Change the Retail Landscape

Posted January 10, 2018

qr-windowThe use of QR codes in the retail industry is expected to increase in the coming years. According to Juniper Research, QR coupons redeemed via a mobile device is expected to reach 5.3 billion by the year 2022. In comparison QR coupons used in 2017 reached about 1.3 billion. That’s an expected 81 percent increase in about 5 years. Target is already on board with QR codes recently announcing a QR code-based payment system that will allow consumers to scan offers directly to their device.

The retail industry stands to gain from the usage of QR codes and there are many ways to incorporate them in the shopping experience.

  1. QR Coupons

As discussed above QR Coupons are just the start but are still an integral part in incorporating QR codes. Consumers, as one myself, are just trying to find a deal that’ll be easy on the wallet. QR coupons are a great way for consumers to get a deal and an easy way to start for any retail business. There are many ways a business can get started with QR coupons; printing physical QR coupons is one possibility. To do so a barcode printer and barcode software would be needed in order to create and print coupons to hand out to the consumers. Another would be to create QR codes for mobile devices via an email promotion. One thing is certain, a barcode scanner capable of scanning QR codes will be needed to scan any coupons consumers bring in.

  1. Window Shopping

Using QR codes for window shopping should be taken both literally and figuratively. What I mean by that is, literally putting QR codes on window display products. This would benefit retail stores located in malls as consumers walk by they can scan a QR code associated with a product. Figuratively consumers tend to do a lot of “window shopping” in stores by just looking around. Consumers want as much information as possible about a product before purchasing. Using QR codes in the window shopping fashion could give consumers access to product information with videos and reviews.

  1. The Shopping Experience

To piggy back off the figurative “window shopping”, QR codes could revolutionize the in-store experience for the consumer. Placing QR codes on the product packaging will allow consumers to learn valuable information about the product. QR codes could contain videos explaining the product to the consumer or it could contain a link leading the consumer to customer reviews. Another possibility would be sampling certain products like music, a consumer could scan the QR code of a CD and listen to track samples. Lastly, consumers could be given the ability to purchase the product directly from the QR code and have the product shipped anywhere.

  1. Upcoming Sales and New Products

QR codes could help inform consumers of upcoming sales, promotions, or an interactive view of new products arriving to the store in the near future.

  1. Customer Information

The retail industry can use QR codes to encourage consumers to sign up for their newsletter. Perhaps a sign up feature could be included in the QR code encouraging consumers to sign up with their email address and receive special deals in the future.

Most Consumers now a days have a mobile device on their person. Retailers can use that fact to help improve the consumer experience while at the same time change the retail landscape.

For any questions or a quote on any of your QR code needs contact us at Barcodes, Inc.