Friday March 8th is International Women’s Day. The campaign theme for this year is #BalanceForBetter. Barcodes HQ is showing support by wearing purple today. International Women’s Day is a global day celebrating social, economic, cultural, and political achievements of women- while also making a call to action for accelerating gender balance. So Barcodes is striking a pose to motivate others and amplifying via social media to support this positive influence for women everywhere! The future is exciting, let’s build a gender- balanced world!