Datalogic’s latest addition to their scanning line, the Heron HD3430 2D area imager brings unmatched elegance along with the latest advanced 2D reading technology to the modern point-of-sale. The retailer is able to offer their customer a positively charged checkout experience through the combination of: a high-performing 2D imager; customization options such as personalizing the scanner with a company logo; specific enclosure options; specific targeted LED light colors; and custom sounds at the POS.