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Labeling Solutions for Oil Change and Automotive Applications

Posted January 25, 2013

Industry Need

The simple step of applying oil change reminder labels carries real value for the automotive service establishment and the customer. These labels provide a subtle but persistent notice to the customer of the next service date, helping ensure the vehicle remains in optimal condition. They also remind a satisfied customer where they last received service, increasing the likelihood of return business.

While an enclosed automobile may seem like a relatively benign environment, these labels are subjected to significant environmental rigors. High exposure to ultraviolet radiation can attack labels and adhesive, causing adhesives to harden and leave residue, or causing the label to break apart and delaminate rather than removing in one piece. Temperatures inside a parked car in the summer can quickly reach 140°F, effectively baking the label facesheet and adhesive. During winter, windshields repeatedly cycle between freezing temperatures and heated defrost cycles.

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