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The Benefits and Advantages of Security Labeling

Posted March 5, 2014

2014-03-05_1004Industry Need

Brand owners face many challenges in developing and maintaining a positive impression with their customer base. Strategies for product performance, reliability, and value must be carefully developed and flawlessly executed to remain effective. However, counterfeit goods can tarnish positive perception in the marketplace, while gray market redistribution can undermine pricing and profitability. Intermec’s suite of security media products can strengthen defenses against these threats.

Security can have one or several layered attributes to validate chain of custody from a brand owner to the consumer. Serialization from variable information printing, the core of bar code and RFID applications, verifies code synchronization with trading partners. Overt designs convey consumer confidence, while covert features such as small hidden characters or UV fluorescing inks are known only to the brand owner.

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