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New Study Finds Men Shop and Scan More Than Women on Mobile Devices

Posted September 21, 2012

New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via mobile devices than women, but they also make more use of barcode scanners.

As mobile devices become the most common way people get online, uSamp decided to conduct a survey of the mobile shopping habits of 1,100 men and woman, ages 18 – 75. The results may surprise many people in that it found men to be the bigger online mobile shoppers.

What was everyone buying?

  • 27% of males purchase consumer electronics on mobile vs. 8% of females
  • 23% of males purchase movie and event tickets on mobile vs. 11% of females
  • 30% of males purchase digital content on mobile vs. 20% of females
  • 13% of males purchase food and drinks on mobile vs. 8% of females
  • 8% of males purchase office supplies on mobile vs. 4% of females

Another interesting result from the study was that 91% of the time men were scanning barcodes with their mobile purchase versus the 85% of women. The survey found that men and woman who scan barcodes with mobile devices are shopping at these types of stores:

  • Electronic store: 27% male vs. 12% female
  • Convenience store: 7% male vs. 3% female
  • Health & Beauty Store: 6% female vs. 2% male

More info on the study can be found here.