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Cost Still a Hurdle for RFID

Posted June 19, 2009

According to a survey conducted by Australia-based University of Wollongong’s Centre for Business Services Science, one reason companies adopt radio-frequency identification technologies is to gain an advantage over their rivals, and another is improved data accuracy. Companies that have not adopted RFID, however, cite the technology’s cost as one of the most important factors influencing their decision.

(Original article:

Filed under: RFID

Dairy Queen Tests RFID Mobile Marketing Solution

Posted June 18, 2009

Tetherball, an industry leader in mobile loyalty and rewards solutions, has unveiled its breakthrough RFID-based mobile marketing platform and a test with International Dairy Queen.

According to CBS News, the test is being conducted at a single Dairy Queen store in Rochester, Ind. The solution tracks customers’ purchases and makes are make customized coupon recommendations upon their entering the store.

“We are a big believer in the future of mobile marketing,” said Jamie Guse, Web site manager for International Dairy Queen Inc. “Through (Tetherball’s) innovative RFID-based Mobile Loyalty Program, we are able to provide great offers to our customers in a fun and easy way while precisely measuring the effectiveness of our Dairy Queen Mobile Rewards Program.”

International Dairy Queen Franchisee Dave Reasner has been working with Tetherball for nearly two years to refine the mobile loyalty program for his stores. The program now averages more than 900 members per store, with continued solid growth in membership and redemption rates. The solution is “making a measurable difference in our year-over-year traffic and revenue,” he said.

Filed under: RFID
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Will RFID Lead to Near-field Communications (NFC)?

Posted June 18, 2009

rfid-tag[1]Mobile banking and payments is considered a promising area, in which near-field communications (NFC) is widely viewed as the pinnacle. NFC promises to turn the mobile phone into a secure credit card by enabling the exchange of data between devices over about four inches of distance. While companies work out the kinks to make it attractive for all members of the ecosystem, including carriers, radio frequency identification (RFID) tags that can be affixed to the mobile phone are cropping up as a temporary solution – one that Aite Group senior analyst Nick Holland says is extremely flawed.

“This is seen by the people who put the stickers out as some interim technology that will magically get us to NFC, whereas what is really required is a solid business case for NFC and a level of merchant penetration for contactless payments that makes NFC viable,” Holland said. “This, as far as I’m concerned, is a step in the wrong direction. This is not something that will accelerate NFC. If anything, it’s going to be a distraction.”

Companies including Blaze Mobile, MasterCard, First Data and, as of today, Alcatel-Lucent and Tetherball, are among those using RFID stickers to bridge the gap to NFC. Alcatel-Lucent (NYSE: ALU) announced today its touchatag venture will work with Belgacom mobile and micro payments company PingPing, to create an open model of application development for contactless cards and mobile payments. Through the partnership, Belgian consumers can use one contactless card or sticker to launch mobile payments or other mobile applications.

Filed under: RFID
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Debunking Reports of RFID’s Death

Posted May 6, 2009

rfid-tag[1]Given some of the negative news this year related to the use of radio frequency identification, as well as the decline in capital spending by most businesses, some had predicted the industry might have suffered a devastating blow from which it could not recover. I doubt anyone who attended last week’s RFID Journal LIVE! event in Orlando, Fla., would reach that conclusion today.

Our seventh annual conference and exhibition attracted 2,400 people, which was down a bit from last year’s total of a little more than 3,000. But many people, including exhibitors, feared attendance would be a lot lower, given that many trade shows have been down 50 percent or more due to the challenging economic conditions. They were pleased to see the aisles filled, but they were absolutely thrilled as they engaged in conversations with attendees. Most end users at the event were focused on specific projects with budgets and timelines. They are investing in RFID technology.

Last week, I said I thought RFID had crossed the chasm (see RFID Crosses the Chasm), and LIVE! 2009 confirmed that to be true. Those who attended this year were not visionaries dreaming about how RFID would one day transform the global supply chain. They were businesspeople from a wide range of industries and countries, seeking solutions to common business problems—lost and misplaced assets, inventory inaccuracy, shipping and receiving problems, and so forth.

I spoke to several end users during the free consultations we offered at the event. All had a solid understanding of RFID, and knew it could help them. They sought insights regarding which solution would be best, and wanted to know which vendors they should talk to.

Most applications being considered by attendees were closed-loop. That’s not surprising. Many companies have issues stretching across the supply chain, but it makes sense to tackle issues within their own control. They also seek solutions that can deliver a fast return on investment. Still, these early deployments will lead to additional projects down the road. At a private lunch hosted by ADT, one gentleman told me, “I got all the information I need to move ahead with my project, but I got five or six other ideas of how RFID could really help us.”

The attendees with whom I spoke impressed with the quality of the RFID products being exhibited. Hardware and software products are getting less expensive and easier to deploy. Motorola’s new reader is a case in point—it’s half the size and cost of its predecessor, but also has some great new features, such as built-in indicator lights and power-over-Ethernet, so you don’t have to run power cables to every location in which you want to place a reader.

ODIN Technologies, winner of our second Best in Show award at this year’s RFID Journal Awards ceremony (see Voegele, Vail, FOCUS and ODIN Technologies Win RFID Journal Awards), introduced a very cool self-contained, mobile RFID portal that can be installed in any ISO-standard shipping container in less than a minute. The unit comes with magnets enabling it to be popped into place, and also offers Wi-Fi, cellular and satellite communications capabilities to transmit the RFID data it captures.

In some ways, I think this event was critical to the RFID industry’s continued growth. The business that exhibitors get from attendees will enable them to continue investing in new products and services; without that continued innovation, the industry would stagnate. Next year, I predict that we’ll see even more attendees ready to invest, and I’m sure we’ll also see exhibitors with new, innovative products.

(Original article:

Filed under: RFID

RFID in Healthcare Industry 2008-2012

Posted May 5, 2009

healthcare1[1]Radio Frequency Identification, which is better known as RFID, can be translated as the use of radio frequencies to read and transmit information through the use of small devices called tags. These are currently being used by healthcare organizations in order to tackle new challenges.

Such challenges are “operational efficiency, patient safety, and improvement of the business processes”, declares one of the TechNavio experts. In fact, healthcare providers and payers, including patients, “are transforming the usage of RFID from technology that is used to reduce costs to facilitating, automating, and streamlining identification processes.”

Healthcare organizations, including hospitals, nursing homes, home healthcare facilities, health maintenance organizations, laboratories, clinics, physician offices, and pharmacies situated within hospitals, form the cumulative healthcare industry in the report, which has recently been published by TechNavio Insights.

According to the report “RFID in Healthcare industry 2008-2012, by 2012”, “the market for RFID tags in healthcare industry is expected to reach $153.2 million driven by the development of lower cost tags and installed infrastructure, which will enable high volumes of articles to be tagged.”

(Original article:

Filed under: RFID,Solutions
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Dallas Cowboys Stadium Goes High-Tech

Posted May 3, 2009

dallas_stadium[1]When the new Dallas Cowboys football stadium opens in June, it may not only be the largest sports stadium in the world, but also the one with the most technological innovations.

Three million square feet is a lot of stadium, and 1.1 billion dollars is a lot of money, but part of what will make this new stadium shine is the technology that has been built into it. Jerry Jones, the owner of the team, is high on technology. Pete Walsh, head of technology for the Cowboys, says “I was given a blank sheet of paper and told to go create the future.”

Walsh took that directive literally and has created a tech marvel in the heart of Texas. When fans attend a game at the new stadium, they will be able to e-mail photos to friends, find lost children, cash in wireless coupons and watch customized content on the thousands of televisions, according to a Dallas News story. That’s a far cry from the limited technology that was available at the Cowboy’s previous, 37-year-old facility.

Walsh says, “Texas Stadium doesn’t have a whole lot of technology in it. Basically, you flip on the lights and roll out the football. In the new stadium, almost everything is tied to technology and to a computer.” Here are some of the innovations in the new stadium:

* The stadium will sport two 60 yard video monitors above the field.
* They will be among the 2800 monitors installed in the stadium, every one of which will have its own IP address.
* Stadium personnel can put any available video stream on any monitor at any time, via computer control.
* When complete, parents and stadium security will be able to track children via RFID.
* That same RFID system could help keep track of team property, and keep it from being removed from the stadium.
* Thirty antennae are spread throughout the stadium to insure good telephone and WiFi inside the facility.

Even if the team does not perform, the stadium will. Although most of us do not often think about it, there is a lot of technology packed into almost everything that is being built these days. There is no reason that stadiums should be any different. This new facility will give other team owners another way in which they need to keep up with the Jones’.

Filed under: Case Studies
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New Tagging Tool Could Link Marketers With Twitter Users

Posted May 1, 2009

twitter[1]Touchatag is a new tool for Twitter users being tested by R/GA’s Richard Ting that involves the use of tags on objects, that when swiped, can trigger content to be sent to the microblog. Potential uses of the Touchatag platform, which combines radio frequency identification technology with the bar-code system, include a shopper receiving branded content via an RFID chip placed in a pair of sneakers purchased at a shoe store, according to this article.

(Original article: New Tagging Tool Could Link Marketers With Twitter Users)

Filed under: Product News,Tips
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Object-Based Media Project Brings iPhone and RFID Together

Posted April 28, 2009

iphone-rfid-04-15-09[1]RFID technology has turned up in plenty of surprising places, but there hasn’t exactly been the explosion of iPhone-related development that you may have expected. The lack of an easily accessible RFID reader may have something to do with that, but that doesn’t seem to have stopped the folks behind the Touch research project, who rigged up a not-so-discreet RFID reader and put it to some fairly inventive tasks. That includes assigning various media to different objects, like a Bob the Builder video clip that’s linked to a Bob the Builder toy, a clip of Chuck Norris kicking a car in the face that’s linked to a Chuck Norris action figure (which doesn’t even have an RFID chip), and a dynamically-updated MAKE podcast that’s linked to a slightly nerdy fellow. Of course, all of this is primarily a proof of concept, and the researchers behind the project see plenty of potential for other applications, including everything from gaming to marketing. Head on past the break to check it out in action.

Object-based media project brings iPhone and RFID together

Filed under: Product News
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New RFID Tracks, Monitors Nuclear Materials

Posted April 3, 2009

Radio frequency identification (RFID) devices have widely been used for tracking for years; recently, scientists from U.S. Department of Energy’s (DOE) Argonne National Laboratory have developed a unique tracking technology that monitors the environmental and physical conditions of containers of nuclear materials in storage and transportation.

“RFID technology is ideally suited for management of nuclear materials during both storage and transportation,” said Yung Liu, Ph.D., Argonne senior nuclear engineer and RFID project manager. “Key information about the nuclear materials is acquired in real-time,” he explained in a March 24 press release.

Data on the status and history of each individual container are available with a click of the mouse and can be used to augment and modernize DOE’s existing management systems for nuclear materials.

“The Argonne system can simultaneously monitor thousands of drums 24 hours a day, seven days a week. Any abnormal situation, such a loss of seal, a sudden shock, a rise in temperature or humidity, can trigger an alarm for immediate action,” Liu explained.

The monitoring of tens of thousands of radioactive and fissile material packages has been a challenge for DOE to ensure accountability, safety, security, and worker and public health.

The system is comprised of active transponders, or tags with long-life batteries ( greater than 10 years), on each package, readers that collect information from the tags, control computer, and application software. The information is constantly updated and communicated via a secured network, thus decreasing the need for manned surveillance.

This RFID technology also has applications outside the nuclear field and may be used for other hazardous materials or any valued material, according to Liu.

“This new Argonne RFID technology, expected to be patented, has applications in many industries, and as the technology is further developed, its usefulness is bound to grow,” Liu said.

Filed under: RFID
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