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Psion-Teklogix now “Psion”

Posted January 31, 2011

Teklogix is removed from the company name. New identity better reflects the company strategy.

Psion has shortened its operating company name, removing the name “Teklogix” to create a more effective global brand. Psion’s corporate identity has also been refreshed to work better in the digital world. These developments mark the next significant stage in the company’s transformation and accurately reflect the group’s business strategy.

“Our research showed that we had to remove the word “Teklogix” from our name, to unite the business around one, clear, global identity,” said John Conoley, CEO of Psion. “We found that the complexity of the dual company name was impacting our business by confusing our customers, resellers and other key stakeholders, especially in new markets for Psion. We also took the opportunity to refresh the brand to make it properly mirror our business strategy and to work better in the digital world.”

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