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Mobile Admission Ticket Printing

Posted March 29, 2012

Industry Need

Fixed ticketing locations suffer from significant limitations when servicing peak attendance volumes. Limited processing points cause bottlenecks that severely restrict flow, causing delays and dissatisfied customers. This can create safety issues with excessive crowds congregating and limit event purchasing to a captive audience within a venue location. Adding stations requires significant investment without adequately addressing dynamically changing service environments.

Advances in mobile ticket printing have enabled users to overcome these limitations by moving ticketing to the point of activity. Taking transactions to the customer places processing points where they are needed most, increasing throughput and reducing wait times. However, this application is not without its challenges. Key requirements must be met for mobile ticketing success; these needs include media with appropriate durability, look and feel, speedy printing, and rugged, reliable equipment.

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