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Wireless Access a Top Priority for Hotel Guests

Posted June 3, 2013

Wireless access is the top customer demand of hotel guests in their rooms and throughout the hotel properties, according to a commissioned study conducted by Forrester Consulting on behalf of Motorola in April 2013. This survey includes responses from 500 North American hotel guests, including business and recreational travelers.

The results are very indicative of a common desire for wireless connectivity by the vast majority of hotel guests. 90% of guest wanted Wi-Fi as an amenity among both business and recreational travelers. Likewise, over 90% of the guests wanted Wi-Fi access in their hotel rooms and not just in common areas and 40% of business travelers would not stay at a hotel without any internet access.

It is fairly obvious that wireless internet connectivity has become a key concern for travelers and will be a key differentiator for hotel properties. Being able to provide comprehensive and easy to access wireless connectivity to guests is now becoming a default standard in the hotel experience.

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