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How to Add Logos, Coupons and Text Triggers on the Star TSP100futurePRNT

Posted December 29, 2014

Star’s TSP100futurePRNT line of receipt printers come with a host of tools to allow you to easily customize your printed receipts without the need of any additional software. With futurePRNT, you can add logos, coupons, and watermarks for unique receipt branding specific to your business and customer needs. With the embedded text triggering function you can even customize the coupons per receipt depending on what the customer purchased.

This video shows how easy it is to create dynamic receipts all within the Star printer.


How POS Receipts Build Sales And Loyalty

Posted January 14, 2014

2014-01-14_1001The coupon revival continues, and the source of those most often redeemed might surprise you.

According to the Annual Topline U.S. CPG Coupon Facts Report for Year-end 2010, released by NCH Marketing Services, Inc., marketers distributed 332 billion coupons for consumer packaged goods last year, marking the largest single year distribution of coupons ever recorded in the United States. Those coupons redeemed totaled $3.7 billion in savings for consumers. Fueled by frugal recession-weary shoppers, coupon usage has climbed from 63.6% in 2007 to 78.3% in 2010, according to NCH.

Most of those coupons distributed— a full 90% — came in the form of free-standing inserts, according to Inmar, the company that handles the bulk of coupon processing in the U.S. But retail marketers take note — that’s not where the leading growth in redeemed coupons lies.

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Unitech MS380 Wireless Scanner: Scanning A Barcode on a Smartphone Screen

Posted June 8, 2012

Smartphones are everywhere and your business can benefit from them if they have the right technology in place. Not every barcode scanner out their can easily scan a code from a Smartphone LCD screen, but the Unitech MS380 can! Quickly and easily read coupons or promotional offers with barcodes off of a customer’s smartphone.

This video demonstrate how the MS380 wireless scanner can easily scan a barcode off of any smartphone LCD screen.

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How POS Receipts Build Sales And Loyalty

Posted March 19, 2012

The coupon revival continues, and the source of those most often redeemed might surprise you.

According to the Annual Topline U.S. CPG Coupon Facts Report for Year-end 2010, released by NCH Marketing Services, Inc., marketers distributed 332 billion coupons for consumer packaged goods last year, marking the largest singleyear distribution of coupons ever recorded in the United States. Those coupons redeemed totalled $3.7 billion in savings for consumers. Fueled by frugal recession-weary shoppers, coupon usage has climbed from 63.6% in 2007 to 78.3% in 2010, according to NCH.

Most of those coupons distributed — a full 90% — came in the form of free-standing inserts, according to Inmar, the company that handles the bulk of coupon processing in the U.S. But retail marketers take note — that’s not where the leading growth in redeemed coupons lies.
Checkout coupon redemption rates grew 39% in 2010, faster than freestanding insert coupons, digital promotions, shelf-pad, and in-ad coupon offers. Indeed, coupons printed on receipts enjoy a redemption rate that’s three times higher than that of direct mail and newspaper circular-based receipts. Bob Carter, president of promotion services for Inmar, says the data his company is gathering tells us that consumers are still looking for deals, but appear to be less motivated to seek out and redeem out-of-store offers.

The ability to leverage receipts to communicate brand awareness, promotions, coupon offers, and other forms of customer engagement is not new. Consumers’ enthusiastic return to interest in that messaging certainly is.

The consumers who are most enthusiastic about coupon redemption might surprise you as well. Assumption might lead you to believe that the lowest income households are the heaviest coupon users, when in fact it’s your best customers who seek them out and cash them in. Coupon usage in 2010 was dominated by households with incomes greater than $70,000, with 38% of what Inmar labels “super heavy” users and 41% of “enthusiasts” coming from that demographic. Households with income of more than $100,000 drove coupon growth in 2009.

Finally, lest you think the coupon craze has come and gone, the latest figures show coupon redemption was up 4% in the second quarter of 2011 compared with the same period in 2010.

As in-store couponing goes, nothing beats the receipt. Modern, powerful software tools allow endless and easy customization of designs and parameters on receipts, such as targeted offers to customers who meet specifi c purchase thresholds. Chain-store retailers can even create store-specifi c messaging and offers, enabling location based messaging that’s custom-fi t for the demographics of their consumers.

The writing is on the wall — if you’re not promoting special offers on your register tape, you’re missing a powerful opportunity to delight customers and drive repeat traffic.

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