Barcoding News
Data tracking news, product updates, tips, and more
In the Era of Digital Technology, the Personal Touch Still Makes a Difference
The Power of Personalization: Consumers Increasingly Seek Customized Offers
It seems everyone today boasts a public profile on social networks from Facebook and Twitter to LinkedIn. And in the e-commerce space, consumers have become armchair critics, commenting on retailers, products and services via customer reviews. In turn, notions of privacy have been upended in the era of social sharing.
So it’s not surprising that most shoppers (74%), are willing to share some level of personal information with retailers, such as their age, likes, dislikes and purchasing history. As a bargain never goes out of style, those shoppers reluctant to share are swayed most by discount offers to provide their personal information. But they expect personalized product and sales offers in return.
One-size-fits-all retail promotions and blanket sale offers, like a diaper coupon emailed to a woman without children, seem woefully archaic today.
Shoppers prefer receiving personalized offers, for example, before leaving home via email rather than in the store so they can plan ahead. That’s because consumers often research products online, or “webroom,” before heading to the store to make a purchase. By contrast, once consumers are near a store or shopping its aisles, a relevant text offer is preferred, shoppers surveyed said.Retailers now make product recommendations based on shoppers’ purchasing patterns. That’s helped condition consumers to expect offers targeted directly at them.But while consumers increasingly expect retailers to be clued in to their needs with customized offers, they want to determine themselves how they get those offers. Once they’ve set the agenda, they’re open to a variety of marketing tactics.
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Barcodes, Inc. Runs Successful Toys for Tots Toy Drive
Upon hearing of Cook County’s Toys for Tots charity appeal for more donations due to a shortage of thousands of toys, Barcodes, Inc. stepped up to the plate to run it’s own toy drive. With only a week and a half until the deadline to submit donations, members of the Barcodes, Inc. team were able to collect 93 toys that will go to families in need.
Tips: Pairing Your TSP650II BTi with an Apple iPad
Apple MFi certified, Star’s TSP650II BTi receipt printer is the perfect solution to add receipt printing to your iPod Touch, iPhone or iPad based point-of-sale system. With operating system support for iOS, Android and Windows, the TSP650II BTi features the best of both worlds by coupling the comfort of legacy products with the speed and connection options demanded today in fast-paced point of sales environments.
Happy Holidays from Barcodes, Inc
As we gather with our loved ones this holiday season, all of us at Barcodes, Inc want to thank you for a wonderful 2015 and wish you a Merry Christmas.
Datalogic’s New PowerScan PBT9500-DPM EVO Rugged Imager
Datalogic has recently announced that the PowerScan PBT9500-DPM Evo rugged handheld imager is now available.
The PowerScan DPM family is relying on the new enhanced Datalogic DPM decoding software and new electronics for improved results when scanning standard barcodes as well as bar codes marked with DPM (Direct Part Marking) technology.
Direct Part Marking is a process that allows users to imprint a bar code directly on an item instead of printing the code on a paper label. Different technologies are available to directly mark objects: laser/chemical etching, dot peening and ink jet printing. Each of these methods has specific advantages and disadvantages in terms of durability, cost and ease of reading. The PowerScan PBT9500-DPM Evo reader is a cordless rugged handheld area imager specifically addressed and capable of reading codes marked with DPM.
Setting Up Your Star WiFi Power Pack with an iPad
The WiFi Power Pack is designed to make any Star LAN interface printer “wireless” in a cost effective way without a lot of messy cables. This, in turn, enables the Star printer using the WiFi Power Pack to connect with tablets, smart phones and other portable electronic wireless devices.
This video tutorial will guide you to get your Wi-Fi Power Pack and iPad communicating in a few simple steps.
MicroHAWK: Microscan’s Smallest Industrial Barcode Reader
Mini is now micro. Ease of use is now intuitive. Performance is now available in any configuration.
Microscan’s MicroHAWK industrial fixed barcode readers pack incredible decoding power inside a micro form factor. Despite unpredictable print issues, scratches, or obstructions, Microscan’s advanced X-Mode decoding algorithms render damaged symbols readable. MicroHAWK also utilizes the latest in processing technology to ensure that codes can be read at incredible speeds, so you can break records for operational efficiency and break away from the competition.
Built on the highest-performance imaging engine in its class, MicroHAWK offers an array of modular hardware options to take on any decoding task in three micro-form-factor readers. No software to install, no compatibility obstacles, no experience needed. Just plug in and open a browser.
Star’s mPOP Now Integrated with Many Point of Sale Applications
With Star’s latest release of its mPOP, Mobile Point of Purchase Solution, the first dedicated hybrid peripheral for tablet and mobile device based POS systems, industry leading POS software providers have shown keen interest in integrating this solution into their offering.
This compact and sleek ‘printer and cash drawer combined’ peripheral is the perfect solution for many retailers who are embracing the new era of electronic payment. Less cash usage allows smaller peripherals, like the mPOP, to be used at many stores’ point of sale.
Seagull Updates Printer Drivers Version 7.3.8
The latest version of Seagull’s true Windows printer drivers adds support for more than 65 printers from 20 manufacturers, including the SATO CL6NX and the Markem-Imaje CimJet series. It also adds a new feature to set the real-time clock on a wide variety of printers. Seagull’d drivers help provide the best performance from your printer and Bartender software.
The Version 7.3.8 drivers are available directly from Seagull Scientific’s driver download page
New Features:
New feature to set the real-time clock. The clock may be set on demand, or the current time may be updated with each print job, to ensure the printer’s time is always synchronized with the computer. This is supported for all manufacturers which have a command to set the real time clock, including Avery, cab, DPL, EPL, EZPL, Intermec Direct Protocol, PPLA, PPLB, SATO, Toshiba TEC, TSPL, and ZPL.
Zebra Labels for Any Application
Label printing isn’t rocket science by any means but knowing what label to use for your specific application can be challenge at first. Zebra has been the leading manufacturer of printers and labels with a wide range of offerings to meet the needs of any environment from very short term temporary shipping labels to rugged, outdoor asset labeling.
Following these simple guidelines it’ll be easy to determine which type of label you need and the most suitable Zebra options.
