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Shadow QR Code Campaign Increases Sales 25%

Posted June 11, 2012

Many retailers experience a slow part of the day which can be a difficult challenge to solve.  Sometimes the best answer is engaging your customers in new and creative ways.

South Korea’s largest retailer, E-mart, was seeing a a large dip in daily business from 12pm to 1pm and came up with a novel way to get customers into stores.  They created a shadow QR code that was only scannable between 12pm and 1pm when the sun was in a position to cast the correct shape shadow.  When people would see these shadow QR codes outdoors they could use their smartphone to read them.  Once scanned, they are lead to a ‘Sunny Sale’ homepage with special offers, coupons and a download for the Emart ecommerce app.  This simple yet clever campaign helped increase Emart’s sale by 25% during their once difficult lunchtime slump. The campaign was conceived and managed by Cheil Worldwide who were also responsible for the virtual grocery store in Hangangjin subway station in Seoul.


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Unitech MS380 Wireless Scanner: Scanning A Barcode on a Smartphone Screen

Posted June 8, 2012

Smartphones are everywhere and your business can benefit from them if they have the right technology in place. Not every barcode scanner out their can easily scan a code from a Smartphone LCD screen, but the Unitech MS380 can! Quickly and easily read coupons or promotional offers with barcodes off of a customer’s smartphone.

This video demonstrate how the MS380 wireless scanner can easily scan a barcode off of any smartphone LCD screen.

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Choosing the Right Connectivity

Posted June 7, 2012

”Always connected” was a phrase without meaning 20 years ago; today, being always connected is a necessity. Enterprises of every type know they need employees with more mobility – and more connectedness – than ever to grow their businesses and remain competitive. But which type of wireless technology to use is difficult to determine. This paper examines the wireless options for mobile computer connectivity and takes a close look at some nontraditional choices that can save you money while still delivering improved productivity.

Communicating within four walls usually relies on 802.11a/b/g/n (also called Wi-Fi or WLAN for wireless local-area networks). Going outside the four walls requires other technology, typically wireless widearea networks (WWAN) or satellite. Each has strengths and weaknesses.

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Cognex Adds Autofocus to Dataman 300

Posted June 6, 2012

Cognex Corporation, the global leader in industrial ID, today announced the addition of liquid lens optics for the DataMan 300 series of fixed-mount barcode readers. The new accessory allows any DataMan 300 reader to be easily upgraded from fixed focus to autofocus. Liquid lens variable autofocus technology is ideal for applications that require a large depth of field or when refocusing is needed after a product changeover.

The DataMan 300 intelligent tuning feature automatically selects the optimum settings for the integrated lighting and for the autofocus optics for each application. This tuning process ensures that the barcode reader will be set up to attain the highest read rates possible for 1-D, 2-D and direct part marked (DPM) codes. The liquid lens can also be adjusted with software or serial commands without having to touch the reader.

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CipherLab Presents a New Bluetooth 2D Barcode Scanner from the Antimicrobial Protection Series

Posted June 5, 2012

CipherLab, a leading innovator in Automated Identification and Data Capture (AIDC) has released the 1664H scanner from its Antimicrobial Protection Series today. This model is designed to meet conditions in the healthcare application. It comes with unique disinfection friendly treatment which will not scrub off with alcohol cleaning, also protects the product from bacteria growth in clinical settings. Its lightweight features make it easy to carry and give users excellent mobility.

The 1664H pocket-sized scanner is designed to perfectly supplement the healthcare staffs. Alongside of the special antimicrobial technology, the 1664H is equipped with 4 MB memory for spacious data storage. In terms of scanning capabilities, the 1664H satisfies the growth of 2D barcodes deployments as well as those with 1D barcodes. It operates on a rechargeable Li-ion battery which translates to long operational time creating increased productivity. Armed with Bluetooth technology, the scanner supports a wide working range for instant data synchronization with the back-end system.

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Unitech’s New Business Class Tablet Computer – TB100

Posted June 4, 2012

Searching for a tablet durable enough to use in your business? The TB100 is the perfect match!

Tablets are increasingly becoming essential tools used in business environments because of the need for larger viewable screens to support customer facing activates. Unitech’s business class Tablet computer, TB100, offers a 7 inch, high definition, multi-touch display using Gorilla Glass technology and powerful dual-core processor running Android 3.2 OS.  The TB100 weighs in at a mere 560g or 1.2 lbs and features an environmentally sealed housing that is both IP65 rated and military standard certified.

Use the TB100’s Wi-Fi 802.11b/g to connect to your local access points, or for outside-the-four-walls, get the TB100 with a built-in 3.75G cellular radio for data anytime, anywhere. To scan bar code data into the TB100, Unitech offers a few different types of wireless HID or Bluetooth scanners as optional accessories.  Just pair the Unitech bar code scanner to the TB100 and within seconds you have added bar code data collection to your business tablet.

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CipherLab Launches 1600 Series Laser Scanner for Dependable Reading Function

Posted June 1, 2012

1662 Laser Barcode Scanner is designed to enhance dependability in the field mobility and outdoor applications with the new reader option.

CipherLab, a leading innovator in Automatic Identification and Data Capture (AIDC) has delivered a new scanner – 1662 laser scanner to the 1600 series of pocket-sized scanners. Easily to be carried around, this scanner is also equipped with a laser reader to better assist your field staffs when capturing barcodes under the bright sunlight. Additionally, the long lasting battery life of 1662 laser scanner makes it a must-have tool for your mobile staffs.

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How to Use Mobile Payment Collection Technology to Boost Profitability

Posted May 31, 2012

Enterprise investments in mobile automation are enabling field sales and service professionals to complete their tasks faster than ever before. But are their organizations getting paid any faster? If not, they are missing out on some of the lowest-hanging fruit on the mobile automation benefits tree.

By equipping mobile workers to collect payment in the field, businesses can significantly and permanently improve their cash cycle time, reduce uncollectable invoices and even increase revenues by upselling and cross selling service plans, spare parts, accessories and additional products. These benefits are available to many types of businesses, including sales, service and delivery organizations.

Mobile payment collection represents low-hanging fruit because it often only requires a modest incremental investment in complementary components. If field sales and service staff already have mobile computers and wireless connectivity, the incremental investment needed to enable mobile payment collection can be recovered very quickly, often in months, and will provide a sustainable cash flow benefit. If mobile computers are not currently used, a payment collection application will shorten the time to return-on-investment (ROI) for a mobile automation initiative.

This white paper provides an introduction to how mobile payment collection systems work, explains what components are needed to enable mobile workers to process card and check payments in the field, and highlights the cash flow and other benefits that businesses of different sizes and in different industries can expect from enabling their mobile workers to collect payment at the time of service.

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Zebra’s New Mid-Range Printer – the ZT200

Posted May 30, 2012

The new ZT200 series printers are the culmination of Zebra industry expertise, voice of customer feedback and innovative engineering. Incorporating Zebra’s new global design gives the ZT200 a sleek, contemporary look, improved user interface and a space-saving design. What’s under the hood is equally exciting since the series is engineered for effortless setup, intuitive user operation, and ease of service and maintenance for long-lasting performance. Superior print quality is achieved via the new print mechanism design and precision adjustment controls that accommodate a variety of media.

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Maximize Productivity with the Unitech HT680

Posted May 29, 2012

Increase the efficiency of any application with the Unitech HT680

From the age verification to managing your warehouse, the Unitech HT680 is a flexible and cost effective mobile computer to improve the accuracy of any process in your business.   Designed for the toughest work environments, the HT680 gives you the reliability and flexibility needed to increase productivity and efficiency in all of your data collection applications.

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