Shadow QR Code Campaign Increases Sales 25%

Posted June 11, 2012

Many retailers experience a slow part of the day which can be a difficult challenge to solve.  Sometimes the best answer is engaging your customers in new and creative ways.

South Korea’s largest retailer, E-mart, was seeing a a large dip in daily business from 12pm to 1pm and came up with a novel way to get customers into stores.  They created a shadow QR code that was only scannable between 12pm and 1pm when the sun was in a position to cast the correct shape shadow.  When people would see these shadow QR codes outdoors they could use their smartphone to read them.  Once scanned, they are lead to a ‘Sunny Sale’ homepage with special offers, coupons and a download for the Emart ecommerce app.  This simple yet clever campaign helped increase Emart’s sale by 25% during their once difficult lunchtime slump. The campaign was conceived and managed by Cheil Worldwide who were also responsible for the virtual grocery store in Hangangjin subway station in Seoul.


Mounting the shadow QR Code in the correct position

Filed under: Barcode Fun,Consumer Barcoding
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