Datalogic Scanning Announces Partnership with Mobile Marketing Provider

Posted May 12, 2010

Datalogic 1100iContinuing to leverage the rapidly expanding mobile commerce and marketing trends in retail, Datalogic Scanning is pleased to announce its joint marketing agreement with RocketBux, a white label mobile marketing services provider.

With over 2.4 billion active users worldwide and 10 times as many consumer access points as the wired internet, the mobile marketing industry is positioned for unprecedented growth. These statistics are not lost on retailers, payment processors or loyalty companies who are eagerly adopting services to take full advantage of this new, high-growth channel.

Datalogic Scanning and RocketBux began working together in 2008 by deploying several mobile commerce pilot programs utilizing Datalogic’s new imaging-based POS bar code scanners and RocketBux’s leading suite of mobile commerce tools, which includes bar codes that are generated by mobile phones. Datalogic Scanning selected RocketBux because their solutions are simple to use and require no special downloads or applications.

RocketBux’s bar coded products work extremely well with Datalogic’s exclusive Illumix™ Intelligent Illumination Technology, which enables retailers to quickly and easily read bar codes from mobile phones without any cashier or user intervention at the POS. They also use superior, patented bar code optimization technology with either 1D or 2D codes. Both companies agree these features are necessary to achieve the broadest adoption rate among consumers.

“We are very pleased to expand our relationship with RocketBux,” said Datalogic Scanning’s President and CEO, Bill Parnell. “Their mobile commerce expertise combined with our renowned data collection devices are a tremendous asset for our customers interested in mobile commerce technology.”

According to Walt Granville, VP of Sales for RocketBux, “Datalogic’s broad imaging product line and vast experience within the auto ID space has really helped us refine our portfolio of mobile solutions.”

FMI 2010 marked the official kickoff of the partnership between Datalogic Scanning and RocketBux. Representatives from RocketBux demonstrated their unique mobile marketing products at Datalogic Scanning’s booth and, in conjunction, Datalogic featured a preview of the world’s first single plane scanners with imaging technology, the Magellan™ 3200 VSi and 3300 HSi, as well as the Magellan™ 1100i imaging-based presentation scanner.

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