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Shadow QR Code Campaign Increases Sales 25%

Posted June 11, 2012

Many retailers experience a slow part of the day which can be a difficult challenge to solve.  Sometimes the best answer is engaging your customers in new and creative ways.

South Korea’s largest retailer, E-mart, was seeing a a large dip in daily business from 12pm to 1pm and came up with a novel way to get customers into stores.  They created a shadow QR code that was only scannable between 12pm and 1pm when the sun was in a position to cast the correct shape shadow.  When people would see these shadow QR codes outdoors they could use their smartphone to read them.  Once scanned, they are lead to a ‘Sunny Sale’ homepage with special offers, coupons and a download for the Emart ecommerce app.  This simple yet clever campaign helped increase Emart’s sale by 25% during their once difficult lunchtime slump. The campaign was conceived and managed by Cheil Worldwide who were also responsible for the virtual grocery store in Hangangjin subway station in Seoul.


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Scannable Barcode Portraits

Posted April 11, 2012

Artist Scott Blake has a series of portraits completely made from scannable barcodes.  The images are of various cultural icons and are not just a simple print.
If you scan the codes in the portraits with a scanner or smartphone you can watch videos, listen to audio clips, and read up on the subjects in the image.

“I have made more than 30 large-scale digital portraits of cultural icons using actual barcodes connected to some aspect of their lives. My Barcode Elvis portrait is made with barcodes from his music CDs. Barcode Bruce Lee and Barcode Marilyn Monroe are comprised of barcodes from their movie DVDs. Barcode Oprah is made with the ISBN barcodes from her book club. Interact with my art. Move beyond form to function. Scan the barcodes with your smartphone. Hear, watch and read as my subjects tell their stories.” – Scott Blake

      

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Barcodes as Furniture

Posted March 16, 2012

The German designer future company DRAENERT Studio sells an award winning modern dining striped table they call The Barcode Table.

Made of solid stone and steel, and “assembled, ground, and polished by masters of stone masonry”; I’m betting this is as heavy as it is expensive.

We need to get one of these for the office!

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World’s Most Expensive Barcode Art?

Posted March 6, 2012

Banksy Leopard and Barcode

A stencil painting of a leopard that’s escaped from a barcode cage by secretive street artists Banksy is expected to reach up to $100,000 at auction later this month.

The 2002 painting was bought at Banksy’s Existencilism exhibition in Los Angeles, and has never been offered at auction before.

Source

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New York Time Gadgetwise Blog Tip of the Week: Barcode Scanning Apps for your Phone

Posted November 16, 2011

Serious shoppers can use their smartphone’s camera for more than just snapping photos of the things they want to buy. With a barcode scanner app installed, the phone’s camera can be used to scan an item’s bar code (also known as the Universal Product Code). Once scanned, most apps present a list of places and prices the scanned item can be found, which makes comparison-shopping even easier on the go. RedLaser and PriceGrabber are two apps that offer iOS and Android versions, as does Pic2Shop, which also works on Windows Phone. Search your phone’s app store for others.

Another favorite is Google Shopper which is available for Android and iPhone.

Source

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New Nintendo Patent Shows Wii Remote Could be Used as Barcode Scanner

Posted November 4, 2011

Nintendo has designed several unconventional attachments for their Wii Remote controller and their patent filings were recently unveiled. Two attachments make use of the Wii Remote’s infrared camera, which is normally used to detect the position of the sensor bar for position tracking.

The second [patent] invention enables the Remote to read data off of printed cards like a crude e-Reader or barcode scanner. This device attaches in front of the infrared sensor. The device has a slot where a plate can be inserted, which activates infrared lights. This plate includes a vertical slot, which allows light to shine only through a small area. A card with a printed dot pattern can be slid through the guide slot, and the pattern is read one column at a time. Removing the plate allows the Remote to be used as a pointer without removing the entire apparatus.

Wiimote barcode scanner

This reminds me a little of the Barcode Battler from the early 90’s. Using the Wii Remote as a bluetooth barcode scanner is definitely clever, but I don’t think it’s going to put Motorola or Honeywell out of the barcode scanning business any time soon.

Source Nintendo Files for Wii Remote Infrared Add-on Patents

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“Electronic Instant Camera” Project Prints Photos via Receipt Printer

Posted July 7, 2011

Niklas Roy, possibly best known for his robotic curtain, has created a new project that combines an analog black and white video camera with a thermal receipt printer. Combined the two form a sort of Frankenstein Polaroid camera which he calls Electronic Instant Camera. The camera prints the photo directly to the receipt paper as the photo is being taken. The process can take up to three minutes, during which the photo subject needs to sit still the whole time.

Definitely not practical, but interesting.

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Play a Racing Game on Your Receipt Printer

Posted June 20, 2011

Receipt racer combines input and output devices in an unusual way to make a complete game. It was made during the “Let’s feed the future workshop”, organized by creativeapplications.net as a part of the 2011 OFFF Festival in Barcelona.

The game is played on a thermal receipt printer using rolls of thermal receipt paper up to 50 yards long. According to the author, “Ecologically it’s pretty much a disaster, just like any real car.”

As a company that sells receipt paper and receipt printers, we hope this game becomes the most popular thing since Angry Birds. 🙂

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Persistent Topology of Data and Barcodes

Posted March 16, 2011

Klein barcodeCan barcodes represent the algebraic characterization, persistent homology?

University of Pennsylvania Professor Robert Ghrist thinks they might. He has posted a PDF pre-print of a paper titled Barcodes: The Persistent Topology of Data.

This article surveys recent work of Carlsson and collaborators on applications of computational algebraic topology to problems of feature detection and shape recognition in high-dimensional data. The primary mathematical tool considered is a homology theory for point-cloud data sets — persistent homology — and a novel representation of this algebraic characterization
— barcodes. We sketch an application of these techniques to the classification of natural images.

5 internet points to anyone who understands the paper.

Backup: Barcodes: The Persistent Topology of Data

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Barcode Scanner Assisted Star Wars Art

Posted January 17, 2011

Darth Vader wields a menacing Symbol LS2208 barcode scanner beam as his light saber.

awesome-photos-pure-genius

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