Challenge
Royal Caribbean International is known for driving innovation at sea and has continuously redefined cruise vacationing since its launch in 1969. Each successive class of ships is an architectural marvel and pushes the envelope of what is possible on a cruise ship. Onboard, the global cruise line has debuted countless industry “firsts” – such as rock climbing, ice skating and surfing at sea – to capture the imagination of families and adventurous vacationers alike. Throughout, guests sail on exciting itineraries to some of the world’s most popular destinations and enjoy Royal Caribbean’s friendly and engaging service.
While delivering innovative entertainment onboard their luxury cruise ships, they required their various restaurants, shops, and bars to process point of sale payments for their customers looking to indulge in food, entertainment, and shopping. They wanted to deliver a quick, seamless and positive point of sale experience for their customers.
Analysis
Royal Caribbean sought a point of sale hardware system that would meet their customer experience demands and be compatible with their point of sale software solution. They sought a bundle that included receipt printers, touchscreens, and barcode scanners for their various restaurants, shops and entertainment facilities. Additionally, they wanted a kitchen receipt printer to meet the demanding requirements of a busy restaurant without sacrificing performance.
Solution
To provide an appropriate solution, Barcodes EDGE. worked closely with Royal Caribbean to test the compatibility between the hardware and software. Barcodes EDGE selected the Epson TM-T88V, an industry-leading point of sale receipt printer that offers fast printing, best-in-class reliability, and ease-of-use features. The TM-T88V is also ENERGY STAR qualified and offers print options that reduce paper usage up to 30 percent. Combined with the ELO 1523L touchscreen monitor and Zebra DS4308 barcode scanner, it was the ideal point of sale hardware bundle that Royal Caribbean required to run their point of sale operations effectively.
For the restaurant setting, Barcodes recommended the Epson TM-U220B, a high-speed throughput kitchen receipt printer that allowed customer receipts and kitchen orders to print faster than any other device. The TM- U220B comes equipped with an auto-cutter, which slices a clean edge, leaving a small portion of the receipt uncut so that they are still barely attached – ideal for printing duplicate receipts such as credit card receipts or gift receipts.
Results
The point of sale system that was delivered by Barcodes EDGE was seamlessly deployed to the 40+ cruise ships and easily adopted by the employees aboard each of these ships.
Since purchasing the point of sale systems from Barcodes EDGE, Royal Caribbean has seen an uptick in productivity, quicker turnaround times on sales and kitchen orders, and a decrease in wait times for customers in line.
Royal Caribbean now has the peace of mind that every point of sale experience is first-class and can keep the line moving in order to increase revenue streams while keeping their customers happy.