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Wow....now you can bet we'll have a scanner in every Cellphone...

Content Idea of Asia Co. has developed a printable 3 dimensional barcode that stores between a half meg and 2 meg of data. The new barcode symbology was developed to transfer data to mobile phones in the form of short video commercials.

3-Dimensional Barcode

The 3D code is based on the 2D QR Code (photo). (See an explanation on Wikipedia). Content Idea of Asia Co. calls it a "PM Code". The new barcode consists of up to 24 layers using different colors. Using this format in print media would allow the user to scan a barcode in a magazine, and watch a commercial for the advertized product.

Content Idea will distribute the software for free, and the first 3-dimensional video advertisements should be available in Japan in the summer.

Comments:
Wow. Now this is something that if it catches on will really encourage the deployment of barcode scanners and applications oriented at the general consumer.