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Business Communication Resources

Business is all about communication. One of the primary ways in which we pass on information to employees as well as customers is through communication methods, such as face-to-face dialogue, email, printed literature and even non-verbal gestures, body language and attitudes. In order to function efficiently, it is vital to communicate accurately. Very often communications are misunderstood due to a variety of barriers such as distraction, vague language or even by communicating through the wrong means. Better communications can create a world of difference for a business, and the results will be reflected in sales as well as employee satisfaction and efficiency. Glance through some of the most common communication obstacles below and review the resources to help improve your business.

Barriers to Communication

Distraction and Noise

Have you ever tried to present information to a group of people while everyone continues talking? It can be extremely difficult for the presenter, and the environment also makes it hard for anyone to pay attention. Before speaking to employees or customers, make sure that everyone is quiet so that you can have their full attention. Distractions in an office can also come in several other forms, such as poor lighting, inadequate furnishings and messy or unclean work environments.

Inattention

Inattention includes literally not paying attention and also selective attention. Selective attention comes into play when information is repeated so many times that it simply loses its impact and the target audience starts to tune it out. Bosses should listen attentively when employees and customers approach them with an issue. More than just listening to what they say, look for underlying meanings or causes as well.

Information Overload and Retention

By releasing masses of information, the important points are lost and the listener has a hard time remembering or even understanding all of it. Overburdening employees with a series of missives is a great way to ensure that they only pay attention to a small amount of the information. Instead of doing this, pare down any unnecessary details and keep the information precise and to the point. Similarly, when communicating to customers, don’t bog them down with heaps of information. Deliver the key points that they need to know and remember, in a succinct manner.

Language

In business, people very often get caught up with jargon and buzz words. Most of the time, this only serves to obscure the real meaning of the message that is being delivered. Instead of trying to sound trendy and important, use simple language and say what you really mean so that everyone can understand. Clear language can help improve productivity and trust in the workplace.

Perceptual

In the same vein, keep in mind that people may perceive messages in different ways. This is another reason to use simpler language so there is no room for confusion. For example, a manager might vaguely talk about cutbacks, while he actually means reducing costs of certain business supplies. Taken in the wrong context though, employees could easily assume that the manager is talking about laying people off.

Additional Resources