It’s not enough to have a good product anymore. You can’t simply say as the movie Field of Dreams indicated, “If you build it, they will come.” In the 21st century it is imperative to consider other issues.
The World of UPC and Barcodes
The reason this is so important is that if you want to do business with a large store there are requirements that you must follow to place your product in the category of “acceptable” to larger retailers. Once the quality of the product is established, the company you want to do business with will generally provide a detailed description of where the barcode is supposed to be placed.
This means, or course, that you either have the barcode preprinted on the packaging or you invest in barcode printers that manage the task of custom printing the specialized tracking and pricing information required by most retailers.
What do they need?
You must also assess your current sales prospects and where you are looking to be in the next couple of years in both sales and production of your product. The answer to that question will help you decide on the type of barcode printers you will need.
Some companies won’t need anything especially fancy with their barcodes while others may demand a specialized graphic as part of the barcode. This issue will also have a bearing on the type of barcode printers you may need.
After the Fact
Should you inadequately research the barcode printers your business needs you may ultimately discover that the lesser expensive models will not be able to keep up with the workload or they may malfunction and cease operation. This ultimately means replacement and downtime. Purchasing the correct barcode printers to begin with is a prudent investment in the growth of your business.